PEEPS & COMPANY® to Open at Mall of America

Aug 22, 2011, 07:30 ET from Just Born, Inc.

BETHLEHEM, Pa. and BLOOMINGTON, Minn., Aug. 22, 2011 /PRNewswire/ -- PEEPS & COMPANY®, the retail arm of Just Born, Inc., maker of PEEPS®, MIKE AND IKE®, HOT TAMALES®, TEENEE BEANEE® and GOLDENBERG'S PEANUT CHEWS® brand candies has signed a long-term lease with the Mall of America in Bloomington, Minnesota.  Its 2500 square foot store will open in late 2011.  This announcement comes on the heels of the first PEEPS & COMPANY® retail store that opened at National Harbor, MD, in 2009 and its online store, which launched in the Spring of 2011.

David Yale, President and Chief Operating Officer of Just Born, commented, "Our Mall of America store represents an exciting step in the strategic development of our PEEPS & COMPANY® retail brand.  We have much reason for optimism as our first store at National Harbor has had a strong first two years, despite the continued, challenging economic environment.  At Mall of America, our popular location within the complex, combined with our eye-catching store design and appealing products will make PEEPS & COMPANY® an absolute consumer destination."

PEEPS & COMPANY® is a fun, energy filled retail experience appealing to all five senses.  Shoppers of all ages will be entertained by captivating music, lights, interactive displays, and videos featuring historic and present day elements of all their favorite Just Born brands.  In addition to great tasting candy, PEEPS & COMPANY® offers an array of high-quality branded items such as apparel, accessories and gifts.  

The Mall of America is located in Bloomington, Minnesota - only 15 minutes from downtown Minneapolis and St. Paul.  As one of the most visited tourist destinations in the world, Mall of America features more than 520 stores, 50 restaurants and attractions galore.  PEEPS & COMPANY® expects the Mall of America to be a perfect fit for the brand, and a strong addition to its expanding retail business.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG'S PEANUT CHEWS® brand candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.

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SOURCE Just Born, Inc.