PEEPS and COMPANY® Launches Their New Online Store www.peepsandcompany.com

NATIONAL HARBOR, Md., March 8, 2011 /PRNewswire/ -- Just Born, Inc. has launched PeepsandCompany.com, an online store featuring candy and merchandise from their signature candy brands, PEEPS®, HOT TAMALES®, MIKE AND IKE® and PEANUT CHEWS®.

(Photo: http://photos.prnewswire.com/prnh/20110308/PH61099 )

Officially launched yesterday, the PEEPS and COMPANY® online store brings excitement and an immersed consumer brand experience similar to that of its physical flagship store in National Harbor, Maryland.  The online store offers a wide selection of branded merchandise, which includes candy, apparel, toys, drink ware and more.  There are products and offers only available online and nowhere else.

People of all ages can visit PeepsandCompany.com to share in a fun and modern shopping experience. They can shop and choose from hundreds of products from the Just Born candy brands. PEEPS, HOT TAMALES, MIKE AND IKE and PEANUT CHEWS all have their own unique brand pages.

PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more. This includes the ability for all their candy-loving fans to shop through Facebook.  This function will offer fans the chance to view a catalog of products directly on Facebook before they begin to shop. This is a new and unique way to be in step with how consumers are using the web today, especially in a social shopping environment.  This is also a new experience they can share with friends.

John Kerr, Director, PEEPS and COMPANY, commented, "This new online store provides a fun way to connect our fans across the country to our unique retail brand; bringing them a one-of-a-kind online shopping experience. Consumers can now shop for themselves and their family and friends, purchasing unique merchandise from the favorite candy brands they love without geographical constraints."

PeepsandCompany.com was developed by Senti, an innovative content creation group based in Chicago. Senti played a key role in the development of the Peeps and Company store located in National Harbor, MD.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS, HOT TAMALES, MIKE AND IKE, MIKE AND IKE ZOURS and TEENEE BEANEE Brand Candies. PEANUT CHEWS Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.  PEEPS AND COMPANY®, PEEPS®, HOT TAMALES®, MIKE & IKE® and PEANUT CHEWS® are registered marks of Just Born Inc.  All rights reserved.

SOURCE Just Born, Inc.