PEEPS® and Serendipity3 Host NYC's Most Colorful Easter Brunch Pop-Up Yet

Serendipity3, the NYC landmark famed for its iconic Frrrozen Hot Chocolate and vibrant atmosphere, will be completely transformed into a world of PEEPS^® Marshmallow delight, where every detail is inspired by the candy's vibrant colors and playful spirit. From eye-catching decorations and charming table settings to adorable PEEPS^® plushies, the venue will immerse guests in a celebration of all things PEEPS^®. Perfect for Easter enthusiasts and Marshmallow candy fans alike, this pop-up experience encapsulates the essence of the season, offering countless photo-worthy moments, including a PEEPS^® throne that's perfect for creating cherished memories with family and friends.

"The vibrant energy and playful spirit of the PEEPS^® Brand perfectly aligns with the creative nature of Serendipity3," said Joe Calderone, Creative Director for Serendipity3. "We're thrilled to be partnering with PEEPS^® to add some extra special PEEPSONALITY^® to our space and can't wait for fans to experience this one-of-a-kind celebration of spring and Easter—it's going to be an unforgettable event!"

Brunch-goers will also be treated to a specially curated menu featuring four irresistible dishes that seamlessly blend the sweet charm of PEEPS^® with the iconic flair of Serendipity3! Indulge in a delightful twist on Serendipity3's Frrrozen Hot Chocolate, now transformed into a cotton candy sensation made with PEEPS^® Cotton Candy Flavored Marshmallow Chicks. Warm up with PEEPS^® Hot Chocolate—a rich hot chocolate topped with a mountain of whipped cream and a PEEPS^® Bunny. Savor a decadent PEEPS^® Bunny "Dirt" Sundae made with PEEPS^® Chocolate Pudding Flavored Bunnies or enjoy fluffy PEEPS^® Belgian Waffles topped with colorful PEEPS^® Marshmallow Bunnies. Each dish is designed to bring the magic of PEEPS^® to life in a delicious and imaginative way, making this a must-visit event for fans of all ages.

"PEEPS^® has been at the heart of springtime traditions for generations, and Brunchin' with PEEPS^® at Serendipity3 allows us to take that joy to a new level, giving fans a new and exciting way to celebrate the season," said Caitlin Servian, Brand Manager for PEEPS^®. "Whether you're a lifelong fan or new to the brand, we're hopeful that this experience encourages everyone to embrace the playful energy of Easter and create sweet memories with loved ones that will last a lifetime."

Reservations for the Brunchin' with PEEPS^® pop-up experience are now available. Seating will run from March 26 through Easter Sunday on April 20, 2025, at Serendipity3's Upper East Side, NYC location, with brunch served during all hours the restaurant is open. While the brunch menu will also be available at the Times Square location, the fully PEEPS^®-themed experience will be exclusive to the Upper East Side location. Fans can visit the Resy link here to secure their spot and experience this colorful, Marshmallow-filled brunch celebration to kick off another joyful Easter season!

To download high-res images of the Brunchin' with PEEPS^® pop-up event, click here.

About Just Born Quality Confections:

Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people's lives.  Just Born is the maker of some of America's most beloved and iconic brands – PEEPS^®, MIKE AND IKE^®, HOT TAMALES^® and GOLDENBERG'S^® PEANUT CHEWS^®. Just Born has been a part of family traditions and memories for more than 100 years. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work.

For more information, please visit www.justborn.com. Follow @JustBornInc on Instagram, Facebook and X (formerly Twitter).

About Serendipity3

Serendipity3, the legendary New York City restaurant and general store, founded in 1954, as one of the city's truly unique dining experiences. The home of amazing food and decadent desserts, such as the Frrrozen Hot Chocolate, Serendipity has been captivating millions of patrons since its inception. It's an enchanting place where artists got their inspiration and actors fulfilled their cravings. Beginning with Marilyn Monroe, Andy Warhol, Grace Kelly and Cary Grant in the 1950's, continuing with a celebrity following that includes Cher, Candice Bergen, Melanie Griffith and Ron Howard, the restaurant continues to attract celebrities such as Beyoncé, Ryan Reynolds, Selena Gomez and Kim Kardashian. In addition, the restaurant has been the setting of three major Hollywood productions, One Fine Day (1996) with George Clooney and Michelle Pfeiffer, Serendipity (2001) with John Cusack and Kate Beckinsale, and Trust The Man (2005) with Julianne Moore and David Duchovny.

SOURCE Just Born Quality Confections