PEEPS® Break Free from the Basket and Spring into New Traditions

Just Born Quality Confections Continues to Hatch Innovative Ideas for the Popular Candy Brand

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Feb 25, 2016, 08:05 ET

BETHLEHEM, Pa., Feb. 25, 2016 /PRNewswire/ -- Just Born Quality Confections is surely responsible for the sweetest sign of Spring with its iconic candy brand, PEEPS®. With 72 percent of people associating Easter with the first sign of Spring, it's no wonder that the yellow marshmallow chicks have had a lasting impression on American culture ^[*]. Although PEEPS® were hatched more than 60 years ago, the past decade brought PEEPS® to new heights, with the introduction of PEEPS® dipped and covered in chocolate or fudge, and innovative marshmallow flavors evoking tastes like party cake and sour watermelon. With the support of our fans, the PEEPS® brand continues to reinvent classic products, making way for new traditions to help express PEEPSONALITY® year round.

With 72 percent of Americans associating Easter with the first sign of Spring, it's no wonder that PEEPS yellow marshmallow chicks have had a lasting impression on American culture.

It's no surprise nearly half of Americans grab PEEPS® off store shelves in time for the season, a tradition kept for more than 60 years, but now PEEPS® are much more than just basket fillers^[*]. Fans express their PEEPSONALITY® in different ways, in fact, 60 percent of people who bake use candy in their Easter traditions^[*]. On top of that, a third of PEEPS® fans purchase PEEPS® with a different purpose in mind, including recipes, crafts, dioramas, science experiments and gaming activities. Regardless of how they are used, the nostalgic favorite has grown beyond the Easter basket. PEEPS® fans can visit www.marshmallowpeeps.com to find delicious recipes and fun craft ideas.

"PEEPS® is dedicated to offering our fans a variety of products, looking to the latest flavor trends to inspire new and exciting innovations," said Noelle Porcoro, Senior Brand Manager for PEEPS®. "Fans love to try our new flavors hitting shelves each Easter, but we also know many families have included the classic Chicks and Bunnies in their Easter traditions for generations. We appreciate our fans who welcome our brand into their celebrations each year."

The candy connoisseurs at Just Born Quality Confections continue to whip up new PEEPS® flavors and products to fit every PEEPSONALITY®! In fact, the research and development team at Just Born predict a wave of "citrus craze" throughout the confection and food category. This insight led the team to release two new national flavors this season: PEEPS® Orange Delight Flavored Marshmallow Dipped in Orange Fudge and PEEPS® Lime Delight Flavored Marshmallow Dipped in Lime Fudge.

PEEPS® fans can find all of these items at retailers nationwide in the seasonal candy section or through www.peepsandcompany.com, where they can also find PEEPS®-themed merchandise and apparel. Fans can also visit one of three PEEPS & COMPANY® retail stores located in Center Valley, PA, National Harbor, MD and the Mall of America in Bloomington, MN. Like us on Facebook.com/PeepsBrand and Follow us on Twitter.com/PEEPSBrand, Instagram.com/PEEPSBrand and Pinterest.com/PeepsBrand , where fans can learn about more ways to Express Your PEEPSONALITY® including new "40 days of PEEPS®" ideas!

About Just Born Quality Confections:

Just Born, located in Bethlehem, PA, is the 9th largest candy company in the US and is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. The Just Born Retail Group brings the candy to life in three PEEPS & COMPANY® retail locations, at www.peepsandcompany.com and in regular retailers across the country by creating an array of high-quality branded items such as apparel, plush, accessories and gifts for shoppers of all ages. Visit the PEEPS & COMPANY® online store or one of three retail stores located in Center Valley, PA, National Harbor, MD and the Mall of America in Bloomington, MN for great gifts this Spring season.

[*] All data compiled is based off an Easter study of 2,003 participants in the United States conducted from March 24 through April 4 2015, led by Just Born Quality Confections.

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SOURCE Just Born Quality Confections