PEEPS® Fans will Hop! Hop! Hop! For New Chocolate Dipped Chocolate Mousse Chicks and PEEPS® Rainbow Pops!

Mar 08, 2012, 07:00 ET from Just Born, Inc.

BETHLEHEM, Pa., March 8, 2012 /PRNewswire/ -- PEEPS® fans will enjoy a rainbow of fluffy fun with the new PEEPS® Rainbow Pop.  A delicious display of marshmallow PEEPS® Chicks are available in four individual colors and vertically nestled on a stick in one package.  This imaginative new rainbow treat includes a yellow, green, pink, and blue chick featured on a lollipop stick.

(Photo: )

Brian Bachrach, Senior Brand Manager for Seasonal Brands and New Products at Just Born, commented, "We're having fun this Easter - taking our iconic Chick and giving it a new look and taste.   Our PEEPS® Rainbow Pop and Chocolate Dipped Chocolate Mousse Flavored Chicks allow fans new ways to enjoy their favorite Easter treats."

PEEPS® are also dipping into chocolate this Easter with the New PEEPS® Chocolate Dipped Chocolate Mousse flavored Marshmallow Chicks.  These PEEPS® Chicks are a unique combination of chocolate mousse flavored marshmallow dipped in creamy milk or rich dark chocolate. This scrumptuous, rich and creamy combination will be sure to please fans who are sweet on the PEEPS® growing line of PEEPS® mixed with chocolate.  They are available in a 3 ct. package and fit perfectly in every Easter basket. 

Just Born Easter Basket Treats:

  • NEW PEEPS® Rainbow Pop available in 4-count packages.
  • NEW PEEPS® Chocolate Dipped Chocolate Mousse Chicks available in 3-count packages.
  • PEEPS® Chocolate (milk or dark) Dipped Yellow Chicks available in 3-count packages.
  • PEEPS® PEEPSTERS®- bite sized individual pieces of chocolate (milk or dark) enveloping a marshmallow-flavored crème center.  Available in 8 oz bags.
  • PEEPS® Chocolate (milk or dark) Covered Marshmallow Chicks available in individually wrapped packages.
  • PEEPS® Chocolate Mousse Flavored Marshmallow Bunnies available in 6-count packages.
  • PEEPS® Sugar-Free Yellow Chicks available in 3-count packages.
  • PEEPS® Chicks and Bunnies available in a wide array of colors and package sizes.
  • HOT TAMALES® Cinnamon Jelly Beans in 2.12 oz and 14 oz bags.
  • MIKE AND IKE® Assorted Fruit available in 2.12 oz and 14 oz. bags, and TANGY TWISTER® Jelly Beans in 14 oz. bags.
  •  Just Born Jelly Beans in assortment of flavors and sizes.

PEEPS® fans can find these treats at their favorite stores or visit where they can also find PEEPS®-themed merchandise and apparel.  

Fans can also visit the exciting and interactive to create a personal PEEPS® World and find delicious recipes, fun crafts and PEEPS® art.  In addition, fans can submit their own crafts, recipes or art. 

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies.   GOLDENBERG'S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

SOURCE Just Born, Inc.