BETHLEHEM, Pa. and MINNEAPOLIS, April 6, 2012 /PRNewswire/ -- Spring has sprung and the original Volkswagen Beetle PEEPSTER® Chick car is welcoming two new additions to the family! Each of the three PEEPSTER cars is PEEPS® iconic yellow, branded with the PEEPS® logo and sporting an enormous yellow PEEPS® chick on its roof. The original PEEPSTER® just completed its Spring PEEPS® Magical Moments Tour™ throughout the Midwestern and Southern states.
Brian Bachrach, Senior Brand Manager for PEEPS®, commented, "The merging of the PEEPS® Chick with the Volkswagen Beetle has been a hit since its introduction in 2003. However, taking the PEEPSTER® on tour this year made its popularity expand dramatically. Having three PEEPSTERS on the road simultaneously will give us the opportunity to reach many more of our fans and partners."
Each PEEPSTER® will be traveling throughout the country as part of PEEPS® ongoing Magical Moments Tour™, sharing Random Acts of Sweetness™. When they are not touring, each PEEPSTER will make its home at one of the PEEPS & COMPANY® stores at Mall of America (Bloomington, Minnesota), National Harbor, MD or at the Just Born headquarters and its nearby store in Bethlehem, PA.
Bachrach continued, "During our ongoing 2012 tour, the PEEPS® team of brand ambassadors will continue to distribute delicious candy samples, coupons and pictures. They will visit high traffic locations as well as special events, schools and hospitals to help create excitement for our fans. We will also take the vehicles to industry events, trade shows, customer meetings and community events.
"Everyone recognizes the iconic PEEPS® Chick! The responses the car generates range from smiles and waves, to cheers and tweets. We've had fans follow us with horns honking until we pulled over for a photograph."
For more information, please visit www.marshmallowpeeps.com or http://www.facebook.com/PeepsBrand Media can contact Milena DeLuca, [email protected] or Ellie Deardorff, [email protected] for more information.
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG'S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
SOURCE Just Born, Inc.