"PEEPS® Magical Moments Tour" Appearing in DC, Philly & NYC

BETHLEHEM, Pa., Dec. 14, 2011 /PRNewswire/ -- Christmas 2011 -- PEEPS® Brand candies is launching its "PEEPS® Magical Moments Tour" in which its PEEPSTER Volkswagen "chick" car will travel throughout the Mid-Atlantic region to celebrate all things PEEPS® this Christmas season. 

(Photo: http://photos.prnewswire.com/prnh/20111214/PH22630)

Decked out in a festive Christmas hat, the PEEPSTER will distribute free PEEPS® candy and coupons to fans from now until the end of December.  In addition, fans will enjoy one-of-a-kind photo opportunities that they can share with friends and family via a free PEEPS-themed photo download.

Along the way, the PEEPSTER will spread joy to fans at local Christmas events, schools, and other surprise locations. Media and organizations interested in hosting the PEEPSTER can use the following very tentative schedule to decide on their potential request for PEEPSTER visits.  Information on stops will be updated on the Events tab at facebook.com/PeepsBrand.

• Washington, DC area                                                                      12.9 – 12.17
  • B&O Railroad in Baltimore, MD                                              12.14
  • PEEPS AND COMPANY® in National Harbor, MD                  12.15
• Philadelphia, PA area                                                                      12.20 – 12.23
• New York City                                                                                12.24 & 12.26-12.29
  • 48th Street and Sixth Avenue                                                 12.24
• PEEPSFEST™ at SteelStacks in Bethlehem, PA                              12.31

Brian Bachrach, Senior Brand Manager for PEEPS® commented, "We are excited to put the PEEPSTER back on the road!  We will be uploading images of all the new friends the PEEPSTER meets on its journey.  This tour will highlight the PEEPS® brand and many magical activities this Christmas season."

PEEPS® Christmas News includes:

• First "Deck The PEEPS® Art Contest" hosted at www.marshmallowpeeps.com offering great prizes!
• Introduction of new PEEPS® Chocolate Dipped Caramel Flavored Marshmallow Chicks in creamy milk or rich dark chocolate.
• Fun crafts, recipes, coupons and the opportunity to create your own PEEPS® World at marshmallowpeeps.com.
• PEEPS Fest® in Bethlehem, PA, Dec. 28-31 – This dynamic, interactive family event will highlight the beloved marshmallow confection and feature live music, art and PEEPS®-related programming. Visit www.artsquest.org/peepsfest or call 610-332-3378.
• Passport to PEEPS AND COMPANY® Scavenger Hunt 2011 at National Harbor, MD.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, and TEENEE BEANEE® Brand Candies. GOLDENBERG'S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.

SOURCE Just Born, Inc.