Pendaflex Launches New Website

"Touched by Genius(TM)" is new tagline for leader in office organizational products; Site has features to help get organized, create presentations, home office tips

Mar 28, 2011, 08:30 ET from The Esselte Group

MELVILLE, N.Y., March 28, 2011 /PRNewswire/ -- ( -- The Esselte Group, the global leader in office and personal organizational solutions, this week is launching a dynamic new website -- --  under the Pendaflex(R) brand name.

The new site, which introduces the "Touched by Genius"(TM) tagline, is packed with a broad array of useful features.  It has sections with practical tips for getting organized in the office and at home, ideas for creating and giving effective presentations, and downloadable templates to arrange and neatly identify office filing.  The site also links to "Beyond Folders," a lively blog offering a unique perspective on time management, business communications, and both workplace and personal productivity and organization.

"We've created a total resource online for people who want to get organized, whether in the office, a home-based business or simply for everyday life," said Candie Harris, Marketing Vice President for Esselte North America.  "It's been designed as a place that users will visit again and again, not only to find which of our products can meet their specific needs, but for creative ways to stay organized and present yourself most effectively with proposals, reports and other business documentation."

The site also has information and specifications on the hundreds of products from the Esselte family, including Pendaflex folders and organizational products, note- taking and envelope products from Ampad(TM), file cards and folio systems from Oxford(R), state-of-the-art staplers and hole-punches from Rapid(R), and bound record-keeping books from Boorum & Pease(R).  A store-finder helps users find online dealers. Links take visitors to the Pendaflex Facebook page and Twitter feed, where there are active discussions about personal preferences for being organized, as well as information about promotions and sweepstakes.

The new tagline highlights the creativity and innovations that the company puts into what many may consider relatively mundane items, and how those products can add "a touch of genius" to office organization and productivity.

The new positioning tagline and the site design were created by Millennium Communications in Syosset, N.Y.

The Esselte Group is one of the world's premier manufacturers of organizational solutions.  Esselte is a $1 billion office products company with subsidiaries in 31 countries and distribution in more than 120 nations.  The company's products are sold in Europe primarily under the Esselte, Leitz(R), and Rapid brands and in North America under the Pendaflex, Oxford, Xryon(R), Rapid and Ampad brands.

Contact: David Reich,, 212 573-6000

SOURCE The Esselte Group