LANCASTER, Pa., Aug. 26, 2014 /PRNewswire-USNewswire/ -- AIGA medalist Gail Anderson and agency partner Joe Newton designed "Create Influence," a 60-foot long sculpture recently installed in the Art Garden on the Pennsylvania College of Art & Design campus in downtown Lancaster.
This unique artwork was commissioned by Pennsylvania College of Art & Design (PCA&D) and will be dedicated in a public event on Tuesday, September 2 at 1 p.m.
"Anderson and Newton's installation in our Art Garden is part of the plan to clearly identify our college campus," explained PCA&D President Mary Colleen Heil. "Creating influence is at the core of what art is about, what PCA&D is about and what the City of Lancaster is about. We share a deep history that supports a cutting-edge arts scene and a spirit of entrepreneurship."
"Create Influence" features Moki typography and lenticular imagery to craft a sculptural piece that, when viewed from different perspectives, proclaim "create" and "influence." See images of this artwork at pcad.edu/news.
Designed by New York City-based Anderson Newton Design, the concept for the installation emerged after Gail Anderson visited PCA&D and conducted a listening tour with staff, faculty and students. Anderson, a nationally acclaimed designer and recipient of the 2008 AIGA Medal, the most distinguished national award in the field of design, was impressed with PCA&D's students, faculty, curriculum and the institution's strategic plan. In conversation with PCA&D President Mary Colleen Heil, Anderson observed, "What you really do here is create influence." And the concept was born.
Pennsylvania College of Art & Design is a private, fully-accredited college thriving in Lancaster, a small city of 55,000 surrounded by farmland tilled by an internationally-known sect of Amish farmers. PCA&D offers four-year Bachelor of Fine Arts degrees, year-round continuing education classes for students of all ages, and exhibitions, programs and events open to the public.
Experience Pennsylvania College of Art & Design at pcad.edu, at Facebook.com/pcad.edu and via Twitter.com/pcad_edu.
AIGA: American Institute of Graphic Arts is the oldest and largest professional membership organization for design and is now known simply as "AIGA, the professional association for design."
SOURCE Pennsylvania College of Art & Design