HARRISBURG, Pa., Nov. 15, 2016 /PRNewswire-USNewswire/ -- In the early 1950s, Georges Duboeuf strapped his family's wines to the back of his bicycle and pedaled around central France to sell the bottles to local chefs. In honor of that tradition, and respecting how Duboeuf put Beaujolais Nouveau wine on the global map, the Pennsylvania Liquor Control Board will host bicycle giveaways at three Fine Wine & Good Spirits Premium Collection stores to mark this year's release of the fruity red wine.
Beginning Nov. 17 – per French law, Beaujolais Nouveau is released no earlier than the third Thursday of November – Beaujolais Nouveau will be available for sale in select Fine Wine & Good Spirits stores for $10.99 for a 750mL bottle and $21.99 for a 1.5L bottle.
A special tasting of Beaujolais Nouveau, complete with food pairings, will be held on "Beaujolais Nouveau Day" between 5:00 PM and 7:00 PM at three Fine Wine & Good Spirits Premium Collection stores:
- The Waterworks, 974 Freeport Rd., Pittsburgh 15238
- West Shore Plaza Shopping Center, 1200 Market St., Lemoyne
- Ardmore Plaza Shopping Center, 62 Greenfield Ave., Ardmore
At 5:00 PM in each of those stores, a drawing will be held to award a Linus Roadster Classic bicycle. Drawing entries are available in these three stores, and entrants must be present to win.
All Fine Wine & Good Spirits Premium Collection stores will hold tastings of Beaujolais Nouveau on Nov. 18 between 4:00 PM and 6:00 PM
In recent years, Beaujolais Nouveau Day has become a world-wide celebration, as wine lovers gather to sample the first taste of the year's wine and begin the holiday season. Fresh, soft Beaujolais Nouveau is a perfect complement to Thanksgiving dinner and other holiday fare.
The wine, made from Gamay grapes in France's Beaujolais region, is fermented for just a few weeks before being released for sale. Grapes are harvested by hand, and a lack of barrel aging allows the young wine to retain much of its light, fruity flavor.
The PLCB regulates the distribution of beverage alcohol in Pennsylvania, operates more than 600 wine and spirits stores statewide and licenses 20,000 beverage alcohol producers and retailers. The PLCB also works to reduce and prevent dangerous and underage drinking through partnerships with schools, community groups and licensees. Taxes and store profits – totaling $15.1 billion since the agency's inception – are returned to Pennsylvania's General Fund, which finances Pennsylvania's schools, health and human services programs, law enforcement, and public safety initiatives, among other important public services. The PLCB also provides financial support for the Pennsylvania State Police Bureau of Liquor Control Enforcement, the Department of Drug and Alcohol Programs, other state agencies and local municipalities across the state. For more information about the PLCB, visit www.lcb.state.pa.us.
MEDIA CONTACT: Elizabeth Brassell, 717-783-8864
SOURCE Pennsylvania Liquor Control Board