Penrose Senior Care Auditors® Wins AARP Health Innovation@50+ LivePitch

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May 03, 2016, 03:04 ET

DALLAS, May 3, 2016 /PRNewswire/ -- Penrose Senior Care Auditors wins Judges' Choice of the fifth annual AARP Health Innovation@50+ LivePitch event held April 27 at Plug and Play Tech Center in Sunnyvale, CA.

Penrose Wins AARP Health Innovation@50+ Best New Start-up Competition.

With the Penrose Care-Check, clients immediately receive their report complete with a scorecard, detailed findings, supporting media, and suggestions.

"I am thrilled to be associated with Penrose. Their people are passionate about improving the quality of life among seniors and their families. I know, because not only am I their spokesperson, I am also their client. Having an auditor check-in on my mom and let me know how she's doing, and if she's receiving the care she needs, has made a world of difference for both of us." - Carolyn McCormick

"Being selected among hundreds of applicants as a finalist to present to judges from GE Ventures, Cambia Health Solutions, Comcast Ventures, and Johnson & Johnson Innovation, a sold-out crowd of more than 500 investors and AARP members, and those viewing the online streaming was itself a terrific opportunity. Winning the competition is a true blessing," states Rhonda Harper, Founder, CEO and Owner of Penrose. "The awareness and credibility that this win provides is invaluable. Our goal is to raise capital to help us serve more seniors, help more families, and continue to improve senior care." Previous award winners have garnered between $80-$120 million in investment capital.

"We were very impressed with our finalists this year, and how their businesses will improve the lives of caregivers and those they care for," said Jody Holtzman, senior vice president, Enterprise Strategy and Innovation, AARP. "Of a great set of companies, Penrose Senior Care Auditors stood out and was recognized by our industry expert judges."

Penrose Check-In

AARP Judges' Choice Penrose Senior Care Auditors of Dallas, TX provides the first and only nationwide tech/app-enabled senior care auditing solution, called Penrose Check-Ins, to ensure seniors are okay while providing families peace-of-mind. Families have several Penrose Check-In services, starting at $75, from which to select: Penrose Care-Check; Penrose Pre-Check; and coming soon the Penrose Safety-Check, Penrose Inventory-Check, and Penrose Quick-Check.

"Penrose Check-In services seamlessly bring together the power of app-enabled mobile technology combined with the personal interaction and observations from our auditors to allow our clients, generally family members, to check-in on their aging loved-ones," says Ryan Felton, Chief Technology Officer.

Cutting Edge Mobile and Web Technologies

Leveraging the power of cutting edge mobile and web technologies allows clients to rely on a trusted, PenroseCertified® auditor to provide regular reports that include an overall scorecard, detailed comments, photos, and even videos without having to take off work or modify their schedule. "Our technology will handle everything for you from finding the perfect auditor, scheduling their visits with your senior, handling automatic payment processing, and instantly delivering our media rich check-in reports," continues Felton.

Leadership and Scalability

"It's easy to get excited about the Penrose opportunity given the size of the market, the quality of the Company's team and technology, and the importance of the cause," touts Rick Lynch, Chief Financial Officer, Penrose. Led by a senior team of entrepreneurs and technologists that have done this before, Penrose is changing the way quality care is verified for families across the country and, eventually, the globe. Serial entrepreneurs, the team also brings Fortune 100 executive experience from companies including Walmart, UPS, IBM, Arthur Anderson, Nabisco, and JWT.

"The Company's business model bridges families and the Company's field auditors, creating a virtual marketplace, and revenue plans are simple – the entire solution is highly scalable," explains Lynch. Add to that the key relationships the Company has built over time, including the AARP and others, and you have a business that is ready to expand rapidly.

About Penrose Senior Care Auditors

Headquartered in Dallas, TX and available nationwide, is the first and only nationwide senior care oversight company that is hired by, and reports to, families. To learn more go to: PenroseCheckIn.com. To become a Penrose Senior Care Auditor, go to PenroseCertified.com. Like us on Facebook and follow us @PenroseCheckIn.

About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into Real Possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse.

Contact: Julie Warner, 866-894-8488

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SOURCE Penrose Senior Care Auditors