Penton Media Announces Appointment of Rhonda Wunderlin to Vice President of Lead Services for Penton Marketing Services

FORT COLLINS, Colo., March 20, 2012 /PRNewswire/ -- Kim Paulsen, Senior Vice President of Penton Marketing Services and a member of the executive committee, announced today the appointment of Rhonda Wunderlin as Vice President of Penton Marketing Lead Services.

Wunderlin brings more than 15 years of expertise in launching, developing and executing strategic marketing initiatives. She has successfully driven growth in various B2B industries, domestically and globally.  Most recently, Wunderlin was the Director of Marketing Best Practices & Education at Eloqua where she was responsible for the company's consulting practice, helping elevate Eloqua's position in the market by focusing on customer success, and differentiating their value through data driven best practices and ongoing customer education. She developed successful programs such as building methodologies to help organizations optimize demand generation to improve and measure marketing's impact on revenue, as well as educational programs such as Eloqua's Marketing Effectiveness Summits and Eloqua University.  Prior to that, she held various positions throughout the B2B arena in field marketing and inside sales.

"One of the key missions for Penton's Marketing Services Group is to help our customers' marketing and sales teams align effectively to identify the most qualified leads - one of the biggest challenges that companies face today," said Kim Paulsen.  "With over 15 years experience in global B2B marketing, Rhonda has helped customers find success in managing their lead funnel and improving current and potential consumer engagement, while achieving measurable and sustainable results that drive revenue."

Wunderlin will be responsible for managing Penton's lead services business by supporting customers' lead management efforts from lead generation to acquisition.  She will guide the Penton Marketing Lead Services team's strategy and vision to ensure our clients are communicating the right messages at the right time in their customers buying cycle.  She will be working to drive effective deliverables with strong ROI.

"I'm thrilled to be a part of this team and to build products and services that help transform our customers sales and marketing process – moving them to a targeted communication strategy that nurtures prospects across the entire buyer's journey," commented Wunderlin.

Additional Appointment

Also today, Peg Miller, Market Leader, Penton Technology Group Media Properties, announced the appointment of Patricia Syed as Senior Director of Marketing and Analytics for Penton's Technology Group. In addition to her role with the Technology Group, Syed will lead the analytics team that is responsible for reporting ROI for Penton Marketing Services client projects.

Syed brings more than 15 years of expertise in audience acquisition, retention, engagement strategies, web analytics and database analysis in various media industries.  Most recently, Syed was the Vice President at UBM Channel where she successfully built a digital marketing and analytics department. Prior to that, she spent 8 years at Tech Target building and running their audience engagement and analytics teams.

"We are thrilled to have Patricia join our team – marketers are increasingly being held responsible to the bottom line. We need to support our clients by showing the value our projects deliver," said Kim Paulsen. "Patricia's vast experience with marketing and analytics analysis and reporting will be a great complement to our team."

About Penton Media, Inc.

As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets.  Penton is where industry professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed.  Penton Media is headquartered in New York City with approximately 1,100 employees across key locations throughout the world including New York; Cleveland; Chicago; Overland Park, Kansas; Boulder, Colorado; Fort Collins, Colorado; and Hong Kong.  Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information, please visit www.penton.com.

About Penton Marketing Services

Penton Marketing Services, a division of Penton Media, offers custom content, digital, research and lead services. Its broad offerings capitalize on Penton's deep industry knowledge across 17 vertical markets to develop winning, best-of-breed sales and marketing solutions. Penton Marketing Services works consultatively with clients, analyzing their business needs and developing strategic marketing solutions to realize their goals. Services include a wide range of content-related products, website development, search marketing, social media and eListening, lead generation and lead nurturing tools, research, mobile and video marketing services. Penton Marketing Services, powered by EyeTraffic, operates from over 20 offices across the globe. For more information, go to www.pentonmarketingservices.com.

CONTACT:
Neta Yoffe, Corporate Communications
Penton Media, Inc.
Phone: (212) 204-4259
Email: [email protected]

SOURCE Penton Marketing Services