Penton Media Launches

Site for 600,000 financial professionals is new digital home for and

Registered Rep. and Trusts & Estates magazines also revamp brand identities and taglines

Jun 04, 2012, 10:55 ET from Penton Media, Inc.

NEW YORK, June 4, 2012 /PRNewswire/ -- Penton Media, the largest privately owned business-to-business media company in the U.S., announced today the launch of, a new digital resource for financial and estate planning professionals.  The site, which is organized around how wealth professionals spend their day, is the new digital resource of REP. magazine,, Trusts & Estates magazine, Trusts&, more than a dozen e-newsletters and original content.

(Logo: )

"We've spent the last two years in the marketplace tracking habits and workflow of advisors," said William O'Conor, vice president, Penton Wealth Management Group.  "As part of this research, we developed the proper organization and flow for the sites.  It also became eminently clear that while Registered Rep. was largely for financial advisors, and Trusts & Estates was targeted at estate planning professionals, their information needs were more and more overlapping.  So, we decided to make the bold move of building as a combined site.  If the site serves our readers properly, it should be a unique meeting place for all the centers of influence within the wealth management industry involved in investing, accounting, tax, legal, philanthropy and estate planning."

With four times as much content and improved navigation, search and display, the site is designed to serve the needs of the novice or the advanced practitioner.  The content will be primarily available without charge, though registration and/or payment will be required for selected premium content and tools.

" provides everything wealth professionals need to know to stay knowledgeable about the industry, build stronger relationships, improve their practice and grow their business," said David Armstrong, managing editor of  "Its unique 'day in the life' information taxonomy is designed around the daily activities of wealth advisors—covering everything from daily news and opinion to financial planning strategies, practice management, community resources, and business tools and services."  Our new motto is: "Invest your time wisely. Every day."

Updates to the print publications
Effective with the June 2012 issues, Registered Rep. has changed its name to "REP., The magazine for financial professionals," and Trusts & Estates has adopted the tagline, "The journal for estate planning professionals."  

"These moves were part of the plan to bring the brands closer together, and we believe this is one of the few times that seasoned and established print publications have become identified as units of a Web property," said Warren N. Bimblick, Penton's senior vice president, strategy and business development.  Indeed, REP. is 31 years old and Trusts & Estates is 108 years old.

"The team has really sized up the marketplace and come up with an offering of content, community, data and targeting that is really strong," said David Kieselstein, Penton's CEO.  "We have tested their premises with users and marketers, and working with our technology group, have created a unique and valuable service."

About Penton Media, Inc.
As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets.  Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed.  The Company is headquartered in New York City with approximately 1,100 employees across key locations throughout the world including New York; Cleveland; Chicago; Overland Park, Kansas; Boulder, Colorado; Fort Collins, Colorado; and Hong Kong.  Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit

Warren Bimblick, Senior Vice President, Strategy and Business Development
Penton Media, Inc.
Phone: (212) 204-4232

SOURCE Penton Media, Inc.