People-Centered Performance Marketing Agency Rebrands Amid Growth

ORANGE COUNTY, Calif., Feb. 3, 2017 /PRNewswire/ -- As part of a rebranding initiative to align with their expansion into new markets, performanced-based marketing agency KPI Boutique announced today that it will operate under the name KPI Agency going forward.

"The new name signifies both our growth beyond a strict performance-marketing model into a full-service agency, and our ongoing commitment to the people that make this agency unique," says KPI Agency President Brandon Dawson. "We believe that happy people do great work. Creating an environment that truly prioritizes the happiness of our people has allowed us to get to where we are, and continuing to invest in our people is a major focal point of our expansion." 

In addition to the name change, KPI Agency converted from an LLC to a corporation, in part to extend equity shares and more robust benefits packages to team members. This move, combined with a shift last year to a Holacracy system that focuses on self-organizing teams, reflects the agency's move away from a traditional top-down management hierarchy to give all team members an equal say in decision-making.

Other incentives include flexible/remote working arrangements, unlimited PTO, bonuses for taking time off, maternity/paternity benefits, and company investment into individual team members' personal growth goals.

Alongside the structural changes, the company is also announcing some key leadership changes. Former Chief Strategy Officer Brandon Dawson moves into the role of President, guiding the day-to-day business including creative oversight and performance output.

Former KPI Boutique President Chad Childress assumes the newly-created role of Chief Growth and Innovation Officer, focusing primarily on driving innovative solutions and strategic partnerships across existing and new business relationships.

Nico Coetzee remains CEO, beginning 2017 by leading KPI's first major global expansion to South Africa, where he is spending Q1 to guide the buildout of the company's southern hemisphere office, with expansion to Europe planned for Q2 of this year.

The company is also increasing its workforce by adding new senior roles, promoting from within, and launching a hiring initiative as they continue to expand worldwide.

After first launching in Southern California in 2014, KPI Agency has since adopted a remote global model -- with team members operating from California, Kentucky, Washington, Ohio, Serbia, and most recently, South Africa.

The cross-timezone presence has allowed the company to remain flexible, react quickly to ensure speedy response times, and helps eliminate the unnecessary costs and speed bumps of most big agencies.

With a primary emphasis on healthcare marketing, KPI Agency has serviced clients such as Edwards Lifesciences, PUMA Biotechnology, Bayer, Ignyta, Inc., AstraZeneca, and Abiomed, among others.

They offer a full suite of marketing and advertising services with a specialty in digital and direct marketing. Services include marketing strategy, web, social, and mobile development, display and search advertising, SEO, social listening, brand strategy and development, and more.

In addition to their non-traditional approach to management and compensation, the company's growth was partially driven by their initial pay-per-performance model that dispensed with billable hours and huge retainers, allowing clients to pay for campaign results.

Co-founders Coetzee and Childress, industry veterans formerly with WPP and inVentiv Health, say that the key to standing out has been their agency's ability to home in on the core of what their clients actually need while trimming away the excess fat.

"We've both done the whole large agency thing, and frankly, we were tired of all the smoke and mirrors and wasting time on tactics that often don't matter to the client," says Childress. "We wanted to do meaningful work that the client could believe in, that we could believe in, and that actually delivered value." 

"Many agencies take a once-size-fits all approach and don't actually do anything that's truly tailored to the client's particular needs," adds Coetzee. "Our clients generally have, at their heart, two or three very simple business objectives around which everything else rotates. We believe we can help brands clarify what's really important for them and then remove the obstacles for achieving it. It might sound overly simple, but we believe it actually is that simple."

KPI Agency has officially launched a new website, which further details their philosophy, team, and service offerings. The team encourages those interested in learning more to visit their site at TheKPIAgency.com.

For more information about this story, contact:
Nico Coetzee, CEO 
KPI Agency, Inc.
[email protected] 
877-589-4122

SOURCE KPI Agency

Related Links

http://www.thekpiagency.com