People's Choice Sees 131% Visitor Growth Through Fan Driven Category Voting

The Original Social Media Driven Awards Show Offers Advertisers New Opportunities to Reach Consumers During Holiday Season Exclusively Through Adify Media

Oct 13, 2010, 12:36 ET from People's Choice Awards

NEW YORK, Oct. 13, 2010 /PRNewswire/ -- The People's Choice Awards, the only major awards show where fans – not industry insiders – completely determine the nominees and winners across categories of music, movies and television, are offering new digital advertising programs that connect brand advertisers with the People's Choice community of highly engaged consumers.  For the first time ever, People's Choice Awards invited fans to visit to vote for potential new categories for the Awards.  The People's Choice audience responded with great enthusiasm – resulting in more than a 131 percent increase in annual visitors for the month of September year over year. Exclusively through Adify Media, People's Choice is offering new digital opportunities for advertisers to reach and engage passionate entertainment audiences through the holiday advertising season and into the new year.

People's Choice visitors are primarily women in their 30's, with disposable income and extreme passion for entertainment shows and websites.  In fact, the average time spent on the site is 6 minutes, where other entertainment and awards sites have an average of 3.5-4 minutes of time on site, and there is a 65 percent opt-in rate to People's Choice newsletters.  The programs offered by People's Choice to reach their audience while they are highly engaged with the content represent an unparalleled opportunity for advertisers during the prime holiday advertising season and immediately thereafter.

"As we get closer to the annual awards show and excitement continues to build around voting, we wanted to offer compelling and efficient online advertising programs," said Hooshere Bezdikian, Executive Producer,  "Our audience is engaged and valuable and our advertising infrastructure delivers transparency and direct access to our advertising clients."

For the first time this year, People's Choice allowed their online audience to select categories themselves, which extended the online voting season and drove additional traffic to the website for earlier sustained engagement.  While enthusiasts voice their choices year-round through polls and promotions, the holiday season is a particularly high traffic time for the site as fans flock to vote for their favorites for the 2011 People's Choice Awards.

"People's Choice was the original social media and reality TV model.  Our next phase of voting, beginning on October 18, will invite members to pick the nominees for the annual awards show, a level of engagement that other major awards shows don't extend to the public. Throughout all phases of voting, we ensure that our site has the monetization infrastructure in place to help advertisers engage this enthusiastic audience during the prime advertising season," said Bezdikian.'s digital programs are offered exclusively by Adify Media.

About People's Choice

Now in its 37th year, the People's Choice Awards are voted on entirely by the public for fan favorites in music, movies and television.  The People's Choice website at serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture by voting in and creating polls and features an extensive video archive and photo gallery of People's Choice Awards footage. houses the voting platform where fans determine the categories, nominees and winners for the annual awards show. Fred Nelson is the President of People's Choice, and the awards show is produced by Procter & Gamble Productions, Inc., which is represented by MediaVest Worldwide, Inc., supervisors of the production. Queen Latifah is the host of the People's Choice Awards and Mark Burnett is the Executive Producer.

About Adify Media

Adify Media is advertisers' specialty content expert—one of two complementary businesses from Adify Corp. Built on the Adify Network Builder™ platform technology that powers 200-plus vertical ad networks, Adify Media has direct relationships with over 12,000 specialty content publishers and their highly engaged audiences. As partners in their customers' success, Adify Media offers integrated packages, state of the art ad serving technology and concierge media services to deliver on brand advertising objectives.

About Adify

Adify Corporation ( is the publisher monetization solutions company and is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises.

Adify, the premier publisher monetization solutions company, is working with People's Choice to help brand advertisers take advantage of the new digital opportunities available. People's Choice, Adify and brand advertisers can explore both online and broadcast integrated marketing opportunities.

SOURCE People's Choice Awards