Said Brian Kaner, CEO, Pep Boys, "Since Pep Boys was founded 100 years ago, our mission has been to make car care more accessible. For our founders, this meant getting drivers the new auto parts they needed to repair the recently invented automobile. As we shift the Pep Boys business model to focus primarily on automotive service and tires, we're doing just what our founders did: adapting to changes in the market and the demands and preferences of our customers. Our centennial is the perfect time to honor our heritage, celebrate our success, and jumpstart our future by hitting the road to reconnect with the Team Members and customers to whom we've made a promise for the next 100 years: 'We go further to help you go farther.'"
A Road Trip for the Ages
Taking its 100-year birthday celebration to the streets, the Pep Boys Centennial Road Trip experience, sponsored by Cooper Tires, will make hundreds of stops in North American cities nationwide. Pep Boys Road Trip kicks off in Orlando, Florida on June 26 at the Central Florida Fairgrounds, 4603 W. Colonial Dr., Orlando, Fl. 32808, from 2 to 5:30 p.m.
The full-throttle celebration – featuring an iconic, fully restored 1964 Ramp Truck rebuilt in partnership with Shell and Flat 12 Gallery – also includes a car show, giveaways, family activities, music, local food trucks and a live DJ. All are invited to attend the free event and encouraged to bring their hot rod, muscle car or lifted truck/Jeep to participate in a car show. Registration is open at PepBoys.com/Centennial-Celebration.
Once Pep Boys Road Trip leaves Orlando, you can follow the bus on social media using #PepBoysRoadTrip. Catch the bus at Pep Boys stores, sporting events and concerts, and community celebrations, and come out and see the Pep Boys Street Team for fun and a chance to win amazing giveaways. Along the way, Pep Boys will also distribute over $100,000 in technician education scholarships and raise funds for its primary philanthropic partner, The Woodruff Foundation, and the Pep Boys Go Further Fund, an employee assistance program that has distributed hundreds of thousands of dollars to families in need.
"The new Pep Boys Service experience isn't about what happens in our bays, it's about giving people a great experience and getting them back on the road so they can be at the places and with the people that matter most," said Kaner. "I can't think of a better way to reintroduce customers to the new Pep Boys than surprising them at one of our locations or meeting them at some of the year's most exciting events."
A National Network Built for the Future
With nearly 1,000 locations across the country, Pep Boys has been strategically expanding its footprint with new greenfield and brownfield locations and acquisitions. In the second half of 2021, Pep Boys plans to open more than 20 locations in key markets across the country, as well as remodel nearly a third of its existing locations, as part of an alternative use strategy that includes leasing open sales floor space that formerly housed parts and accessories to other leading retailers. With a new look, a modern tire wall, and a now-completely digital customer service experience, Pep Boys is also introducing an exclusive, industry-leading electric vehicle (EV) service footprint during this pivotal centennial year.
As automakers globally have announced 40 new EV models to launch over the next two years, commercial fleets set electric conversion milestones, and existing EV vehicles come off warranty, Pep Boys is opening its first Electric Vehicle Service Center to customers in July 2021, after a several-month pilot. Pep Boys plans to accelerate the expansion of its EV service offering through additional East and West Coast locations which are aligned with both Pep Boys footprint and the densest and fastest-growing U.S. EV markets. Coupled with nearly 30 distribution center openings nationwide, the new Pep Boys locations also will help to create critical new jobs in each of the communities served.
"It's fitting that Pep Boys is celebrating its centennial during one of the most transformative times in history of the automotive industry, and at the same time that customers' purchasing power and preferences are shifting distinctly," said Kaner. "Pep Boys may be 100 years old, but our business is more viable than ever, and we're committed to ensuring we're here to serve the customers and communities of the next century."
About Pep Boys
Pep Boys is driven by its promise to its customers: We go further to help you go farther. Founded in 1921 by military veterans, generations of drivers have counted on Pep Boys ASE-certified Pros to care for their cars. With a national network of Service and Tire Centers, millions of vehicles and fleets pass through Pep Boys bays each year. Our commitment to being the ONE our communities count on is demonstrated through our exceptional customer experience and support of the critical technical training initiatives needed to close America's skills gap. For more information, visit www.pepboys.com.
Media Contact
Arianna Stefanoni Sherlock, Pep Boys
609-969-8349, [email protected]
Christine Bowser, Pinnacle Media
330-688-3515, [email protected]
SOURCE Pep Boys
Related Links
www.pepboys.com
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