LOS ANGELES, Jan. 26 /PRNewswire/ -- Industry Intelligence Inc. announced today its participation in Pepperdine's Education-to-Business applied learning program – a class case project of the university's Graziadio School of Business and Management. This program provides the school's Master of Business Administration (MBA) students with a hands-on, experiential and practical approach to "learning by doing" and gives the partner company access to additional resources and fresh insight.
The Industry Intelligence company project has been assigned to a marketing management class that has been broken into six competing teams of five MBA candidates per team. The students are tasked with the real-life marketing consulting challenge of identifying new target industries for Industry Intelligence Inc., a leading provider of market intelligence for an array of industry sectors, including forest products, real estate development/investment, and packaging.
The class will invest a trimester to research, analyze and provide recommendations to Industry Intelligence Inc. that could help the company determine what its next target industry should be and how best to enter that industry. The program was launched in the spring term (mid-January) and will run 14 weeks through April. At the end of the trimester, teams will present reports—both oral and written—to the management team at Industry Intelligence Inc. outlining a plan to enter the student's assigned market.
"The opportunity to gain an objective, third-party perspective is invaluable in today's business environment," said Rami Ghandour, CEO and founder of Industry Intelligence.
Past partner companies of the E2B live case program at Pepperdine University have included The Walt Disney Co., The Coca-Cola Co., Warner Bros., the Los Angeles Times, ABC-TV, and Starbucks Coffee.
About Pepperdine's Graziadio School of Business and Management
Founded on the core values of integrity, stewardship, courage and compassion, Pepperdine University's Graziadio School of Business and Management has been developing values-centered leaders and advancing responsible business practices since 1969, offering fully accredited Master of Business Administration, Master of Science, and bachelor's degree programs. More information is available at http://bschool.pepperdine.edu/pressroom.
About Industry Intelligence Inc.
Industry Intelligence Inc., along with its sister company Forestweb, specializes in providing market intelligence solutions that offer a comprehensive view of business and market-moving events, all within an intuitive, easy-to-use platform that promotes collaboration and action. Together, both companies gather, filter, and connect the relevant market intelligence a company needs to drive its decisions and operations.
Founded in 1999, privately held, and headquartered in Los Angeles, Industry Intelligence Inc. and Forestweb Inc. have worked with more than 600 companies of all sizes and across such diverse market sectors as forest products; pulp and paper; wood products; lumber and panels; timberlands; paper and plastic packaging; builders and developers; chemicals; industrial equipment; financial institutions; and government agencies. For more information, visit www.industryintel.com.
SOURCE Industry Intelligence Inc.