Pepsi Delivering Home Field Advantage to NFL Fans across the South
Brand Partnering with NFL Teams, Mascots and Robotic Sidekicks to Deliver the Ultimate At-Home Game-Day Experience
Sep 17, 2020, 09:00 ET
ORLANDO, Fla., Sept. 17, 2020 /PRNewswire/ -- Throughout America, football fans are getting ready for another exciting season of the National Football League. However, this year looks a little different with most fans watching, cheering and celebrating their teams at home. To help fill the void, Pepsi is bringing fans an authentic experience that comes with being surrounded by tens of thousands of their teams' faithful followers. That's why starting today, PepsiCo Beverages North America (South Division) and its NFL Club partners are teaming up to launch the Pepsi Home Field Advantage sweepstakes and bring that unique, energizing game-day experience directly to their front door. PepsiCo is looking for fans that are unapologetic about their NFL fandom for the chance to win a surprise visit from their favorite team's beloved mascot and a robotic sidekick. The ultimate game day delivery will include Pepsi products, Pizza Hut pizzas, team swag, and other fun surprises.
"Fans of Pepsi and the NFL are among the most dedicated, passionate and enthusiastic groups in sports – supporting their teams through wins, losses and everything in between," said Chauncey Hamlett, Vice President and Chief Marketing Officer for PepsiCo Beverages North America (South Division). "That unique commitment is what inspired us to launch Home Field Advantage; to give those fans everything they need to elevate the at-home, football watching experience."
Pepsi is excited to bring the national "Made for Football Watching" campaign to life locally, leveraging its long-standing partnerships with some of the best NFL teams in the south, including the Miami Dolphins, Jacksonville Jaguars, Washington Football Team. Fans can visit PepsiGameDayGlory.com to view video content and clips from their favorite player on their game day rituals, and see how other fans are getting game day ready with Pepsi. Fans can also look out across the South for team co-branded 12-pack cases of Pepsi, Pepsi Zero Sugar and Diet Pepsi cans, a critical piece of any game-day football watching experience.
To enter for a chance to win the ultimate game-day delivery from Pepsi, fans should post a photo or video using the hashtag #GearUpforGameDay and @Pepsi, showing off their Pepsi Game Day pride from their home turf, uploading their favorite rituals, sports swag, and any other homage to flex their passion for their team. Fans can also keep up with the conversation on PepsiGameDayGlory.com.
About PepsiCo:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
SOURCE PepsiCo Beverages North America
