Pepsi Spire® and Jay Pharoah Team Up to Raise Your Flavor

Comedian virtually surprises fans using Pepsi Spire, PepsiCo's innovative, engaging beverage fountain

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Mar 28, 2016, 03:07 ET

PURCHASE, N.Y., March 28, 2016 /PRNewswire/ -- Jay Pharoah, comedian and cast member of NBC's Saturday Night Live, is teaming up with Pepsi Spire, the innovative digital beverage fountain, to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7795151-pepsi-spire-jay-pharoah-arbys/

Jay Pharoah: Spire Crasher | Pepsi Spire

Jay Pharoah shows fans how to raise the flavor of their favorite drink with Pepsi Spire, a high-tech digital soda foundation. Cindy Ord/Getty Images for Pepsi.

Pepsi Spire, a state-of-the-art beverage dispensing fountain, puts hundreds of drink combinations at people’s fingertips and can pour up to 3 flavor shots simultaneously with any featured beverage.

Jay Pharoah crashes Pepsi Spire and surprises New Yorkers at Arby’s near Times Square with tips to raise the flavor of their favorite Pepsi beverage. Cindy Ord/Getty Images for Pepsi.

To encourage consumers to raise the flavor of their favorite beverages, Pharoah "crashed" the Pepsi Spire fountain at the Arby's restaurant in New York City that recently opened near Times Square. Through virtual technology, Jay appeared on the machine's digital touchscreen to the delight (and sometimes surprise) of unassuming guests – he challenged some to dance-offs, serenaded a few, introduced a couple of new characters and ultimately, helped fans create their very own Pepsi Spire concoctions. Watch the shenanigans unfold here.

Pepsi Spire is a sleek, innovative beverage fountain that puts hundreds of drink combinations at people's fingertips. Pepsi Spire can pour up to three flavor shots simultaneously (think: lemon, vanilla, cherry and more), with fan-favorite beverages, like Mountain Dew, Pepsi or Brisk Iced Tea.

"Pepsi Spire at its core is all about fun and the sometimes surprising, always extremely personalized experience with our products and innovation," said Todd Kaplan, senior director of marketing innovation at PepsiCo. "We are all about discovering new ways to engage with our consumers and love the way that Jay's hilarious antics took that engagement to a totally new level with Pepsi Spire."

For more information on Pepsi Spire, visit www.pepsispire.com and follow @PepsiSpire on Twitter.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

SOURCE PepsiCo