Percale Bedding Makes a Comeback

Oct 14, 2010, 17:29 ET from Linenplace

NEW YORK, Oct. 14 /PRNewswire/ -- For a long time the bedding marketplace has been focused on sateen weave bedding. The dominance of sateen goes hand in hand with the focus on high thread counts because it's easier for manufacturers to weave really high thread counts in sateen weaves. Percale is a plain weave with one thread up for every one woven under, and the thread counts tend to be between 200 and 400 (although they can be higher).  Thankfully as customers have realized that high thread count isn't necessarily the holy grail of bedding, percale has become more popular again.  Many travelers come back from sleeping on percale sheets at luxury hotels like the Ritz in Paris and want them for their homes. Celebrities and royalty have long had a preference for percale from the famous linen houses like D. Porthault and Pratesi.

Heather Young, buyer at Linenplace, says "We've noticed more and more of our customers looking for percale. It's a classic weave that wears really well and resists pilling so it's no wonder it's making a comeback."  She further notes, "For Fall 2010 we've added a really wonderful Egyptian cotton percale sheet to our product selection. It has the right balance of crisp and soft and gives any European hotel collection sheet a run for its money!"  The Echelon Percale at Linenplace is available in pillowcases ($19) and sheet sets ($69$89).

About Linenplace

Linenplace is an online retailer of bedding and bath products including sheets, duvet covers, blankets, pillows and towels.  Having opened in 2000, Linenplace has been serving online customers for over 10 years with a carefully selected array of products and value added features like Expert Ratings, Buyer's Hand Notes and Product Guides.  Their product selection offers high quality and great value brands like Echelon Home as well as design savvy brands like Dwell Studio and Inhabit, and luxury brand Peacock Alley.  Linenplace is also one of the only places to find the sought after Mascioni Hotel Collection towels.

CONTACT: Heather Young, +1-212-683-9030

SOURCE Linenplace



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