Perfect Choice Music Library Makes On-Line Debut

Sep 12, 2011, 10:00 ET from Perfect Choice Music Library

CHICAGO, Sept. 12, 2011 /PRNewswire/ -- Perfect Choice Music Library, the only music library to offer full production packages, today announced its official on-line launch.

Perfectchoicemusic.com was created by Chicago-based, Emmy award-winning composer and producer Andy Mitran, and internationally acclaimed composer and artist Al Jewer.

"Through our many years of experience in custom music composition, we've learned what media editors and producers need and value. With Perfectchoicemusic.com, we have developed a new method of music delivery called the production package, which is unique in the industry," said Andy Mitran, the company's co-owner.

Mitran explained that a production package contains the main music mix plus numerous sub-mixes, as well as pre-edited bumpers*, stingers* and in most cases, loops.* This allows the editor or producer to utilize variations of the same piece of music throughout the production with no music editing required, creating musical continuity as well as time and cost savings. "Media editors who access our production packages find them extremely easy to use, and they don't need to edit music if they don't want to," Mitran explained.

Mitran also noted that, "one of our goals is to help producers and editors work faster and more efficiently. Music licensing has always been a cumbersome process for them, but we've solved that problem by eliminating the hassles involved in securing music licenses."

The site's ease of use also extends to how music is accessed. Visitors can search the music library using mood/feeling keywords, tempo, instrumentation, key or genre. Also, site members have access to a project page that can hold pieces of music for one or more projects for consideration. This project page, or any number of cues on it, can be shared with up to five people simultaneously by email, enabling project associates to screen music selections for approval.

Company co-owner Al Jewer noted that a key feature of the perfectchoicemusic.com music library is that "every song has been mixed and mastered by us, which means we have all the master sessions at our fingertips. This enables us to customize any piece for any special need, quickly and affordably."

The perfectchoicemusic.com music library is continually evolving and growing, with new music added every few months. For additional information, visit www.perfectchoicemusic.com or send an email to info@perfectchoicemusic.com.

*Bumpers are music pieces that are generally short in length (10, 15 or 30 seconds) and used for transitions. Stingers are very short edits (5 seconds) used for punctuation and segment ends. Loops are segments of songs that enable extending a piece of music to any desired length.

About the co-owners of perfectchoicemusic.com:

Andy Mitran – Composer/Producer

A five-time Emmy Award winner, Andy began his career in music as a child, excelling in instruments that ranged from drums to the piano. He formed a band in high school and studied composition in college while performing professionally. He later went on to become the Music Director of TV's longest running children's program, The Bozo Show, on WGN-TV.

During his tenure at WGN, Andy composed more than 600 original tunes for children and television, including the award-winning documentary, "Comiskey Park – Building a Tradition," and formed his own company, Mitran Music.

As his studio business expanded, Mitran Music became Chicago's quintessential music and audio company, completing projects for some of the city's most prestigious brands: Oprah; sports teams including the Bulls, the White Sox and the Cubs; television stations WGN and WTTW; and noted Chicago landmarks such as Millennium Park, Lincoln Park and Grant Park, among others.

Partnering with internationally acclaimed composer and owner of Laughing Cat Records Al Jewer, Andy has created a team and business with a reputation for excellence, dependability and innovation.

Al Jewer – Composer/Producer/Performer

Al Jewer is a classically trained musician with a background in rock, pop, jazz and New Age music. His award-winning live performance resume includes the Beloit Symphony Orchestra, the Whitewater Flute Choir, the Whitewater String Quartet, the Soverhill Duo, Cedar Wind, Blackhawk, and touring internationally with the Call for Peace Drum and Dance Company.

As a studio owner and producer, Al has more than 40 commercial releases to his credit, capitalizing on his dual background in music and engineering, and CD/DVD production.

His first solo release, Prairie Plain Song," sold over 27,000 copies internationally and charted #4 nationwide for New Age music. His latest solo release, "River Crossing," recently debuted to great international acclaim.

Al's strong engineering and computer programming background has enabled him to adapt to the ever-changing landscape of studio technology. He brings this unique skill set to the production side of Perfect Choice Music and this perspective is a definite asset to the company's diverse clientele.

Together, Al and Andy have composed music that has been featured in documentaries, television, web series, commercials and corporate communications. In addition to their work in production music, Al and Andy have released three CDs. Their 2003 commercial release, "Two Trees" debuted at #4 on the national New Age World Music charts and finished the year in the top one percent of nationwide radio play for the genre. Following the success of "Two Trees," Al and Andy released "Japanese Gardens." Their latest album, "Music of the Earth," has received a warm reception in both the ambient and world music communities.

In addition to their CDs, Al and Andy collaborated with acclaimed photographer and composer Arthur Durkee in 2007 to create the Liquid Crystal Gallery Fine Arts DVD series. They have produced over 80 additional video titles for Liquid Crystal Gallery featuring their original music and collaboration with other respected artists.

SOURCE Perfect Choice Music Library



RELATED LINKS

http://www.perfectchoicemusic.com