Perfect World to Collaborate with Hilton in Greater China

Mar 15, 2011, 07:09 ET from Beijing Perfect World Network Technology Co., Ltd.

BEIJING, March 15, 2011 /PRNewswire-Asia/ -- Beijing Perfect World Network Technology Co., Ltd. ("PW Network" or the "Company"), a leading online game developer and operator based in China, today announced it will collaborate with Hilton Worldwide ("Hilton") in Greater China to build a unique virtual five-star hotel in PW Network's popular online casual game "Hot Dance Party."

Released in 2008, "Hot Dance Party" is PW Network's first 3D online casual game.  The game has since become popular for its exquisite graphic design, innovative systems and continuous releases of a wealth of new game contents.

Hilton Sanya Resort & Spa is the first resort hotel of Hilton brand in Mainland China.  To celebrate its five-year anniversary, Hilton Sanya Resort & Spa will collaborate with PW Network to build a virtual five-star hotel in the image of Hilton Sanya Resort & Spa within PW Network's "Hot Dance Party" game. The virtual hotel is expected to bring the wonderful vacation experiences of the real world to the online virtual world. The joint effort builds a great connection between the two leaders in the online gaming and hospitality sectors and will create an ingenious link between the virtual and real world.

Ms. Yuyun Wang, Vice President of PW Network, commented, "We are very delighted to be working with Hilton, one of the most prominent hotel brands in the world. Hilton has achieved widespread brand recognition and great development across Greater China, and strives to further increase its influence over the country's young and fashionable consumers; in this regard, we share similarities and a common vision.  We are confident that combining our unique resources to jointly organize brand activities will be especially productive and mutually beneficial."

Mr. Timothy Soper, Vice President of Hotel Operations from Hilton in Greater China, added, "PW Network is one of the best interactive entertainment companies in China. Our collaboration with PW Network demonstrates our management's vision, as well as our dedication to maintaining our creativity and remaining as an industry leader in the internet era.  We expect to increase our influence among younger generations and further strengthen our leading position in the global hospitality industry through collaboration with PW Network."

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.  For 92 years, Hilton has been offering business and leisure travelers the finest in accommodations, service, amenities and value.  Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Its brands are comprised of more than 3,600 hotels and 600,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.  Hilton also manages the world-class guest reward program Hilton HHonors®.

About Beijing Perfect World Network Technology Co., Ltd.

Beijing Perfect World Network Technology Co., Ltd. is a leading online game developer and operator based in China.  With a strong capability for developing original products of high quality, PW Network has been striving to become one of the leading online game companies in the world.  PW Network also has the goal of spreading Chinese culture all over the world.  The Company has become a representative of original Chinese online game developers and is noted for the creativity, practical approach, open-mindedness and leading technology.

PW Network has won the hearts of the domestic Chinese market, and has set the task of promoting Chinese culture overseas.  The Company has evolved from a mere online game developer into an integrated online game service provider focusing on developing, operating, marketing and servicing online games.  Since 2007, the Company has entered into a new stage of development where it accelerated the pace of expansion into overseas markets.

PW Network has developed a strong capability for technological innovation.  Using its advanced proprietary engines and modularized platforms, the Company has developed popular online games such as "Perfect World," "Legend of Martial Arts," "Perfect World II," "Zhu Xian," "Chi Bi," "Hot Dance Party," "Pocketpet Journey West," "Battle of the Immortals," "Fantasy Zhu Xian," "Forsaken World," "Dragon Excalibur" and "Empire of the Immortals."

The Company's strong technology and creative game design capabilities, combined with extensive knowledge and experiences with the online game market, enable it to frequently and rapidly introduce popular games that are designed to cater to changing customer preferences and market trends in the world.  Presently, the Company has exported a number of its online games to various countries and regions in the world, including Asia, America and Europe.  The Company has also established online game exportation platform, paving the way for providing better services for a wider customer base.  

Safe Harbor Statements

This press release contains forward-looking statements.  These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to develop and operate new games that are commercially successful, the growth of the online game market and the continuing market acceptance of our games and in-game items in China and elsewhere, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, our ability to maintain an effective system of internal control over financial reporting, changes of the regulatory environment in China, and economic slowdown in China and/or elsewhere. Further information regarding these and other risks is included in Perfect World's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

SOURCE Beijing Perfect World Network Technology Co., Ltd.