Perfetti Van Melle Brings Airheads Branded Ice Cream and Cream-Based Frozen Novelties to the Freezer Aisle

NEW YORK, Aug. 21, 2015 /PRNewswire/ -- Beloved confectionery manufacturer, Perfetti Van Melle, is unveiling its first-ever Airheads ice cream and cream-based frozen novelties. Airheads has partnered with Koldwave Foods LLC, a wholly-owned subsidiary of Spring Creek Holdings, to create an assortment of frozen treats that capture the unique, tangy fruit flavor of Airheads candy.

"Airheads is a candy brand with a recognizable flavor profile that is translatable to the ice cream category," said Jerry Isaacson, CEO of Spring Creek Holdings LLC. "And our retail partners are embracing this. Virtually every buyer that we have met with has been impressed with the innovation that the new offering brings to the ice cream case."

Airheads ice cream is available in eight distinctive flavors, including blue raspberry, cherry, watermelon, orange, green apple, pink lemonade, grape, and strawberry. The ice cream also incorporates ribbons of Airheads taffy, creating an innovative, never-before-seen combination. In addition to ice cream, Airheads' line of delicious frozen desserts includes the following cream-based frozen novelties: cups of the first-ever DitZ ice cream mini bites, sundae cups, ice cream sandwiches, and ice cream squeeze-up tubes.

Spring Creek Holdings
Spring Creek Holdings LLC is a leading Consumer Packaged Goods (CPG) company, leveraging the power of global brands. Spring Creek Holdings has been developing new and innovative ice cream products for more than 25 years. Koldwave Foods LLC is a wholly owned subsidiary of Spring Creek Holdings.

Perfetti Van Melle
Perfetti Van Melle USA, headquartered in Erlanger, KY, is the manufacturer of Airheads bars, Airheads Bites, Airheads Xtremes and Airheads Xtremes Bites. For more information, please visit www.airheadsfrozen.com.

About Beanstalk
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world's most recognizable products and services.

The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com.

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SOURCE Perfetti Van Melle