Performance Bicycle Taps SolutionSet for CRM, E-mail and Catalog Distribution
Agency to Provide Database Management and Catalog Marketing Services for Multi-Channel Bike Specialty Retailer
SAN FRANCISCO, Nov. 23, 2010 /PRNewswire/ -- SolutionSet, the fourth largest independent digital, data, direct and local marketing services company nationwide, today announced it has been selected by Performance Bicycle, the number one multi-channel bike specialty retailer in the U.S., to be its direct and digital marketing partner. SolutionSet will provide Performance Bicycle with database management and catalog marketing services.
"We are thrilled to be partnering with Performance Bicycle as it continues to expand its footprint and enhance its multichannel retail experience," said Jack Sturn, president of data management for SolutionSet. "Performance is known for its commitment to customer service and an elevated retail experience. We look forward to building this legacy with a robust marketing database program that Performance may use to drive customer segmentation and personalization, and target customers with relevant messaging to provide a unique brand experience."
SolutionSet will be responsible for building and maintaining Performance Bicycle's consumer database, performing list processing services for direct mail initiatives, and providing list rental fulfillment services through ALEXA Marketing.
"At Performance Bicycle, we want our brand experience to be relevant and accessible to everyone, no matter their skill level," said Cindy Marshall, Chief Marketing Officer at Performance Bicycle. "SolutionSet offered breadth and depth of services, and a rich experience that serves our multi-channel marketing needs, and we are confident in their ability to deliver a premium cycling retail experience across every direct marketing channel."
"At SolutionSet, we are bringing together data, digital, direct and local marketing services for our clients, and helping them engage target audiences," said Zain Raj, president and CEO of SolutionSet. "We understand the needs of today's retailers, like Performance Bicycle, and we are bringing them the 21st century solutions that will build value in the brand and drive profitable transactions."
About SolutionSet
SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct and local marketing. We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, AT&T, Dell, eBay, Gold's Gym, TXUE, Office Depot and Stanford University. For more information, visit: www.solutionset.com.
About Performance Bicycle
Performance Bicycle is the number one multi-channel bike specialty retailer in the U.S. and is a wholly owned subsidiary of Performance, Inc. Performance provides a multi-channel cycling retail experience that spans catalogs, a website at www.performancebike.com and 92 nationwide stores that cater to both the avid biking enthusiast and the recreational rider. Performance, Inc. is majority owned by North Castle Partners of Greenwich, Connecticut. For more information about Performance Bicycle, please visit www.performancebike.com.
SOURCE SolutionSet
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