Performance Media Becomes Travalliance™

WESTAMPTON, N.J., Aug. 3, 2011 /PRNewswire/ -- CEO Mark Murphy today announced the rebranding of Performance Media to Travalliance, introducing a fully integrated media network targeting the $100 billion+ travel agency distribution channel.

(Logo:  http://photos.prnewswire.com/prnh/20110803/NY45993LOGO )

Travalliance provides Print & Digital Media, Education & Relationship Marketing, and Consumer Engagement services in a comprehensive, content-rich network uniquely positioned to redefine the future of travel sales and marketing.

Performance Media, an Inc. 5000 company from 2008-2010, created the industry-leading publications Vacation Agent®, Agent@Home®, and TravelPulse®, the world's most visited travel trade website. As part of the company rebranding, the new integrated network will include TravelTribe®, Murphy's latest venture to land on the Inc. 5000 list. TravelTribe is an online community where travel enthusiasts get expert advice, share their experiences and learn about new destinations.

"The travel industry is moving toward a new hybrid model for how consumers access, research and book leisure travel," says Murphy. "Travelers are increasingly looking for more individualized service than they can get through online websites alone, particularly for more complicated itineraries. Our rebranding effort reflects this shift by combining our rich content assets with enabling tools travel professionals can use to provide value-added service to their clients however they decide to book."  

In addition to its industry-leading print and digital media products, Travalliance provides education and relationship marketing services through its Travel Agent Academy™ and Virtual Travel Events™ products, as well as its most recent offering, the Sell Series(SM)—an innovative online service that takes category specialization for travel professionals to the next level. It provides travel agents with a one-stop-shop for information, news, deals and education around a specific category, product, service, or destination.

TravelTribe, and the soon-to-be-released, Agent Studio™, round out the company's offerings with consumer engagement tools that connect agents to millions of their customers, leveraging the unparalleled editorial and rich-media assets available across the Travalliance network. This will provide brands and advertisers with a unique opportunity to access consumers who are making buying decisions.

According to Murphy, "Combining these assets into a single, unified network allows us to provide better service to the travel agent community, and at the same time, enables our partners to communicate their sales and marketing messages seamlessly wherever and whenever conversations are happening about their brands."

To learn more about Travalliance, visit http://www.travalliance.com.

To see a video announcement from CEO Mark Murphy, visit http://www.travalliance.com/about.html  

About Travalliance

Travalliance creates innovative solutions that support and promote the leisure travel industry by strengthening the agent profession, helping suppliers grow their brands, and providing travelers with valuable expertise to make their travel more rewarding. Our industry-leading brands reach more than 75% of the travel agent population and include Vacation Agent, a monthly magazine that focuses exclusively on leisure travel, Agent@Home, the only publication devoted to the rapidly growing home-based travel professional, TravelPulse.com, the world's leading travel trade news source, and TravelTribe.com, an online community 'where travel enthusiasts get expert advice, share their experiences and learn about new destinations.

Contact:  
Will Jarred
Chief Marketing Officer
856-505-1421
[email protected]

SOURCE Travalliance, formerly Performance Media Group