Performance Media Group Is Changing the Game

Performance Media Group Launches the First Tool In The Industry To Deliver Complete Transparency of Results To Clients

Jan 05, 2010, 07:40 ET from Performance Media Group, LLC.

WESTAMPTON, N.J., Jan. 5 /PRNewswire/ -- Performance Media Group (PMG), LLC. a leading media company in the travel and hospitality industry with a unique focus on building communities around live events, print and online environments today announced that it is launching a dynamic dashboard that delivers real-time and historic data and reporting to clients at a time when accountability for results could not be higher.

In a time when change has become synonymous with everyday life, people are looking for answers," said Mark Murphy, PMG Founder & CEO. "The margin for error is thin, people need good data and information at their fingertips to make the best decisions about where and how to spend their dollars, and our Supplier Dashboard gives them that."

The Supplier Dashboard provides companies with a view of their entire advertising spend across the complete suite of PMG products. Clients have the ability to login at anytime and see how a specific promotion, email, or print ad has performed. Companies can also view results by date range versus advertising medium if they choose. Results can be viewed at an overview level or can be drilled down to reveal the actual email, offer or special promotion creative if desired.

"This tool was not developed to make money, it was developed to answer a client need for transparency and easy access to information," said Mark Murphy, PMG Founder & CEO. "We are in this business for the long haul and listening to clients and helping their businesses become more successful by providing them powerful tools is what will continue to make Performance Media Group the partner to align to."

About Performance Media Group, LLC

PERFORMANCE MEDIA GROUP, LLC. enables suppliers and destinations from around the world to effectively communicate their message and branding to more than 70,000 individual travel agents throughout the U.S. Performance Media Group is comprised of:, Agent@Home Magazine, VacationAgent Magazine,,,, and 1-2-1 Email Marketing. It also owns, a consumer travel website.

    Performance Media Group Contact:
    Theresa M. Thomas

SOURCE Performance Media Group, LLC.