Pernod Ricard Appoints Issa PR as AOR for Absolut Elyx
NEW YORK, May 4, 2015 /PRNewswire/ -- Pernod Ricard and The Absolut Company has named Issa PR Agency of Record for their new luxury vodka, Elyx. The luxury vodka which launched in 2013 with Chloe Sevigny and Charlotte Gainsbourg is made exclusively from single-wheat from Rabelof Castle in Sweden and features a unique distillation process.
Following work on their Art Basel campaign last year to launch their private pop-up club in Miami, Issa has been appointed to handle PR and strategy through media relations, key partnerships and event management.
Issa recently supported activations at Sundance Film Festival and led all PR efforts for their New York Fashion Week campaign in February. In partnership with Vogue Italia, Absolut Elyx launched a photography exhibit celebrating "Women of Integrity" with Franca Sozzani, Editor-in-Chief of Vogue Italia and Johan Lindeberg, Creative Director of Elyx.
Jonas Tahlin - CEO of Absolut Elyx said: "The launch of Elyx breaks new ground for Absolut and is the company's highest priority. It's the ultimate expression of Absolut, and the first true luxury vodka. When it came to finding a PR partner we needed someone with not only a deep knowledge in marketing luxury brands, but also the creativity and entrepreneurial spirit required to break through in a cluttered market. Issa PR impressed us in all of these areas and after working together they proved to be a dedicated partner of the highest integrity. For our Art Basel Miami Beach campaign, Issa PR helped to launch our private pop–up club Casa Elyx successfully. We look forward to working with them this year."
Founder and CEO - Issa PR, Viet N'Guyen said: "Absolut is one of the most prestigious brands in the world and we are thrilled to work with Elyx to further strengthen equity, drive visibility and awareness through emotionally inspiring work. We're honored to be selected as their PR and marketing partner in the US and look forward to creating memorable campaigns for the brand."
Issa PR
New luxury brand strategy and PR agency Issa PR is headquartered in New York with team members in London and Los Angeles. Creating captivating campaigns and thoughtful dialogue, Issa PR represents luxury, fashion, art and entertainment clients. With over 15 years experience traversing the luxury and lifestyle industry, the dynamic team is comprised of a global network of experts, influencers and leading-edge creatives. For more information, visit www.issa-pr.com or follow Issa on @IssaPRofficial on Facebook, Instagram and Twitter.
Contact:
Alexa Dosik
Issa PR
T: 646 369 9221
SOURCE Issa PR
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