PERONI NASTRO AZZURRO BRINGS ITALIAN STYLE TO THE RED CARPET ON HOLLYWOOD'S BIGGEST NIGHT

The brand is also bringing red carpet style straight to your own handbag with limited-edition crystallized bag charms

CHICAGO, March 3, 2025 /PRNewswire/ -- Last night, Peroni Nastro Azzurro, the world's #1 Italian beer brand, brought style and flair to Hollywood's biggest awards show.

As the stars shined on stage, Peroni brought a taste of Italy to millions of viewers across the country. The brand showcased an evolution of its "Live Every Moment" campaign, capturing the essence of the moment with a captivating ad. The spot is a tribute to the passion and style of Italian culture – perfectly timed for cinema's most glamorous evening. Watch the ad here: https://www.youtube.com/watch?v=FIJ_lakuhn0

The brand showed up throughout the night, both on and off the big screen, as style icon and Peroni brand fan Nicky Hilton Rothschild walked the red carpet wearing the ultimate statement accessory: a one-of-a-kind Peroni Purse. Adorned with over 10,000 crystals, the bespoke purse is a dazzling replica of the iconic Peroni beer bottle, bringing Italian flair to Hollywood's most celebrated evening.

Now, Peroni is bringing that same red carpet style straight to your own handbag with limited edition Peroni bottle-shaped bag charms. Bag charms continue to dominate the fashion world, showing up on runways, celebrities and fashion influencers everywhere. In fact, bag charm-related hashtags have over 200K posts on TikTok. Peroni's latest creation brings an elevated, Italian-inspired twist to the trend, with near perfect, miniature crystallized replicas of the beer. Each hand-embellished charm features 275 European crystals with bright colors to match a bottle of Peroni – from the signature blue ribbon to the iconic green bottle. Designed in collaboration with A-Morir, the visionary accessory brand and crystallization studio, the shimmering accessory serves as a nod to the red carpet-worthy Peroni Purse and brings a taste of Italian style to every day – just like Peroni itself.

"From Hollywood's biggest night to stylish moments everywhere, Peroni is about celebrating life with passion, elegance, and of course, great beer," said Liz Cramton, Director of Marketing for Imports at Molson Coors Beverage Company. "Peroni has always embodied effortless Italian style, and with these new bag charms, we're giving fans a way to bring a piece of that red-carpet fashion into their everyday looks."

Starting today, March 3, Peroni fans and fashionistas can make their own handbags red carpet-ready by purchasing the exclusive Peroni crystallized bag charms and bottle openers at Shop.A-Morir.com. On launch day only, fans can purchase the bag charm for the average price of a Peroni 12-pack* (only $20). Limited quantities available while supplies last.

Peroni fans can also enter to win these luxe accessories by visiting www.PeroniUSA.com/BagCharm and @PeroniUSA on Instagram.

To learn more about Peroni, please visit www.PeroniUSA.com.

*US average

ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

MEDIA CONTACTS
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan
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MOLSON COORS BEVERAGE COMPANY
Callie Craig
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SOURCE Peroni