NEW YORK, April 15, 2015 /PRNewswire/ -- Peroni Nastro Azzurro, Italy's no. 1 premium beer, announced today that it will be the official beer of this year's Tribeca Film Festival, presented by AT&T. Raising a glass to some of the world's best emerging and legacy tastemakers in the film industry, Peroni Nastro Azzurro will launch the global #Grazie campaign by honoring the true style, vision and craft of groundbreaking cinema.
"The Tribeca Film Festival is honored to be working with a global brand that is a true reflection of culture and supportive of storytelling, especially in a year where we celebrate a number of Italian directors' new works," said Brandon Lowitz, EVP, head of partnerships at the Tribeca Film Festival.
Peroni Nastro Azzurro will bring its signature Italian style to the Tribeca Film Festival, one of the most respected and high profile cultural events in North America, where guests will have the chance to experience Peroni Nastro Azzurro at the Festival's premiere special events and parties across New York City. Italian film will take center stage at this year's event with award-winning Italian directors and brothers Paolo Taviani and Vittorio Taviani debuting their highly visual historian film "Wondrous Boccaccio," Adam Driver and Alba Rohrwacher starring in acclaimed Italian director Saverio Costanzo's new drama "Hungry Hearts." Further festival highlights include the much-anticipated debut of "Live From New York!," "Tribeca Talks Directors Series" with George Lucas and Stephen Colbert, and the premiere of Mary J. Blige's documentary, "Mary J. Blige – The London Sessions" featuring a live performance post screening.
Peroni Nastro Azzurro is proud to support moments and individuals who reflect the elegance and sophistication of Italy. Through supporting the Tribeca Film Festival, Peroni Nastro Azzurro honors the deep-rooted Italian culture of film and celebrates individuals who reflect true style and deserve true appreciation.
"We are proud to launch #Grazie, a global platform to honor connoisseurs of style; those who make fashion, film and art truly brilliant," said Ryan Verschoor, U.S. brand director of Peroni Nastro Azzurro. "This year we will celebrate the campaign at some of the most revered cultural events around the world and we are thrilled for our first to be Tribeca Film Festival."
Follow Peroni Nastro Azzurro behind-the-scenes at this year's Tribeca Film Festival @PeroniUSA and join the conversation with #Grazie.
About Tribeca Film Festival
The Tribeca Film Festival helps filmmakers reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema. It is well known for being a diverse international film festival that supports emerging and established directors.
Founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001, following the attacks on the World Trade Center, to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture, the Festival brings the industry and community together around storytelling. The Tribeca Film Festival has screened more than 1,600 films from more than 80 countries since its first edition in 2002. Since inception, it has attracted an international audience of more than 4.9 million attendees, and has generated an estimated $900 million in economic activity for New York City.
About Peroni Nastro Azzurro
Peroni Nastro Azzurro, Italy's No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. The iconic Italian lager has won over tastemakers and trendsetters looking for a crisp, clean beer that complements their style. The brand's history, taste, design and partnerships with well-known Italian chefs, designers and exclusive fashion events reinforce the beer's stylish Italian heritage. Built on a foundation of excellence, Peroni Nastro Azzurro received its name in honour of the SS Rex – the only Italian ship to ever receive the 'Nastro Azzurro' award, given to the ship that crossed the Atlantic in the shortest time in an international competition. The SS Rex became a symbol of prestige for Italy and today the 'Nastro Azzurro' or 'Blue Ribbon' is displayed in Peroni Nastro Azzurro's name and branding as a symbol of the style, distinction and quality that Italy has been exporting to the world ever since. For more information, please visit www.peroniitaly.com
SOURCE Peroni Nastro Azzurro