Perricone MD Introduces Cold Plasma Plus Advanced Serum Concentrate

SAN FRANCISCO, Nov. 1, 2017 /PRNewswire/ -- Perricone MD is pushing the limits of cosmeceutical skincare once again, reinventing its breakthrough Cold Plasma facial serum and eye cream with the launch of Cold Plasma Plus Advanced Serum Concentrate. In an aggressive and daring move to make its best-selling franchise even more effective, Cold Plasma Plus will boast a new formula clinically proven to deliver more powerful results than the iconic original. The brand expects to grow its devoted following by recruiting even more consumers who seek powerful benefits from one jar that truly does it all.

The new Cold Plasma Plus is a powerhouse collection including targeted treatments for both face and eye, clinically proven to promote the most visible signs of healthy-looking skin. By fighting loss of radiance, discoloration, redness, enlarged pores, uneven skin texture, uneven skin tone, fine lines, wrinkles, and loss of firmness, this multi-tasking miracle delivers personalized results, both immediately and over time. Executed in stunning, more modern and sleek packaging, the new Cold Plasma Plus is destined to become even more iconic than the original.

"This pretty much changes everything," said Perricone MD Chief Marketing Officer Robert Koerner.  "Cold Plasma has been a cornerstone of the Perricone MD portfolio since its launch in 2009, and enjoys an extremely loyal following of devoted "Perriconistas" who rely on the product to deliver targeted and personalized results. But we knew there were opportunities to improve both effectiveness and formula aesthetics – and our clinical and consumer testing have proven just that. It's hard to believe, one jar really does it all."

The collection includes Cold Plasma Plus Face Advanced Serum Concentrate for the face and Cold Plasma Plus Advanced Eye Cream for the eyes. The one-ounce face serum will retail for $149 and will launch exclusively on PerriconeMD.com November 1, becoming available at Sephora, Sephora.com, Ulta Beauty, Ulta.com, Nordstrom, Nordstrom.com, and NeimanMarcus.com in mid-December.  The half-ounce eye cream will retail for $110 and will be available in mid-December.

About Perricone MD

Celebrating 20 Years Younger

Since 1997, Perricone MD has maintained its commitment to advanced skincare research and to being as uncompromising about quality and potency as their customers are. To solve diverse skin concerns, Perricone MD uses science to identify and multiply the natural building blocks of youthful skin to deliver targeted results—now and over time.

Renowned for delivering dramatic clinically tested results, Perricone MD products feature the following award-winning signature sciences: H2 Energy Complex, Nrf2 Antioxidant Support Complex, DMAE, Alpha Lipoic Acid, Vitamin C Ester and Neuropeptides. Perricone MD products are available on perriconemd.com and a flagship store in Berkeley, CA, as well as at Sephora, Ulta, Nordstrom, Neimanmarcus.com and other leading specialty stores in the US. Perricone MD products are also available in more than 21 countries around the world.

SOURCE Perricone MD

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http://perriconemd.com