Personal Capital Launches Financial Fitness Program In Silicon Valley

Companies can now provide online financial tools, educational content and personal financial advice to help employees save more

Jan 26, 2016, 09:00 ET from Personal Capital

SAN FRANCISCO, Jan. 26, 2016 /PRNewswire/ -- At the start of 2016, most people set health goals around losing weight, but smart investors set their financial goals around gaining wealth. Personal Capital, a leader in online financial advisory services, today launched a Financial Fitness program for employers to help employees reach their wealth goals.

The service provides employees of participating companies with award-winning financial literacy tools to track financial health, combined with one-on-one expert advice from licensed financial advisors. By providing strategies for people to reach their money goals, from eliminating debt to saving more for retirement, employers can work towards alleviating much of the financial stress that employees face in their daily lives.

With this program, employees have access to Personal Capital's dashboard, a tool that gives them a complete view of their financial life by displaying all financial accounts in one place. They also have access to tools that review portfolio diversification, analyze investment fees, and calculate if they are on track to achieving a financially secure retirement. Especially important to employees in the Silicon Valley, Personal Capital offers tools to track stock options.

Along with the free digital tools, employees are offered a free, annual, one-on-one consultation with a licensed financial advisor to answer questions and make sure their current financial plan aligns with their life goals. Throughout the year, Personal Capital puts on company specific in-person seminars hosted at the employer's offices, focusing on topics such as Stock Options 101, Understanding your 401(k), and Basics of Personal Financial Planning. Personal Capital also provides financial literacy education delivered in the form of newsletters, blog posts, and a Guide To Financial Fitness. The comprehensive program combining technology, one-on-one advisement and tailored educational content ensures that employees have everything they need to be financially healthy for years to come.

"With the decline of pensions and the uncertainty of Social Security, people feel more pressure to manage their own financial lives – and many don't know where to start," said Personal Capital CEO, Bill Harris. "By working with employers to offer financial literacy programs to their employees, we give people the tools they need to create a secure future. We believe in democratizing access to these tools and services, and the workplace is a great place to start."

A pilot Financial Fitness program started last year with a partnership with human resources firm Sequoia Consulting Group. This is the second year Personal Capital is working with Sequoia Consulting Group's 500 employers.

"Financial literacy education is in high demand with my clients, as they want to provide useful tools for today's most sought-after employees," said Kaleana Markley, Health and Wellbeing Manager at Sequoia Consulting Group. "We partnered with Personal Capital because they have the technology and individual, independent financial advice provided by their expert team."

To date, over 117 companies have enrolled in the program, representing nearly 70,000 employees. These employees are given the opportunity not only to learn about their finances, but also to track their progress as they work through the program.

For more information about Personal Capital's Financial Fitness program, please visit: or email

Free financial tools from Personal Capital are available for everyone at:

About Personal Capital
Personal Capital is a next generation financial advisor. The company melds technology with professional advisors to help households manage their wealth. Personal Capital's free app is available for iPhone, iPad and Android.

Marianne Ahlmann | Personal Capital |

Disclaimer: Personal Capital Advisors is an SEC registered investment advisor. Any reference to the advisory services refers to Personal Capital Advisors. SEC registration does not imply a certain level of skill or training nor does it imply endorsement by the SEC. Keep in mind investing involves risk.

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SOURCE Personal Capital