Personal Data Safety and Family Security Score High in National Survey of Smartphone and Tablet Users Conducted by Harris Interactive for Snap MyLife

PRINCETON, N.J., July 9, 2012 /PRNewswire/ -- Seventy-six percent of smartphone or tablet owners indicate that the safety and security of their personal information on their devices is very/extremely valuable (priceless), and 97 percent agree it is at least somewhat valuable, in a new survey of American smartphone and tablet users conducted by Harris Interactive on behalf of mobile security app brand Snap Secure™ (www.mysnapsecure.com).

When asked how often they think about the location of their child every day while he or she was outside the home, 90 percent of parents with children age 18 and under living at home said at least once per day, with the average parent thinking of their child's location approximately 12 times per day.

When it comes to their children's texting practices, almost three out of five (59 percent) parents indicated they are at least somewhat interested in whom their child is texting with and what they are texting about; 39 percent indicate they are extremely/very interested while nine percent of parents are not at all interested.

"The survey underscores Americans' increasing dependence on their smartphones and tablets," said Jiren Parikh, president and CEO, Snap MyLife, Inc. "It also highlights their interest to not only protect their digital devices against viruses, spyware and spam but also their own personal and family security."

Snap Secure is a cloud service application that provides a broad range of protection for Android and BlackBerry smartphones and Android tablets, including protecting and managing privacy, real-time tracking and location of family members; locating and remotely controlling lost or stolen phones and tablets; wiping data remotely; backing up and restoring data and preventing viruses, spyware and spam.          

Other key survey findings

- Over one third (34 percent) of smartphone and tablet device owners have ever lost or misplaced one of their devices. Twenty-six percent of smartphone only owners indicate they have ever lost or misplaced their device while only 14 percent of tablet only owners have ever lost or misplaced their tablet;

- The emotional impact of losing a smartphone and/or table device is notable among those who have had the experience with 58 percent indicating they were worried; 50 percent saying it left them anxious and 48 percent indicating they felt "disconnected"; and

- Eighty-six percent of smartphone and tablet owners indicate they would be interested in a mobile app that provided increased personal security by allowing them to better manage their privacy, use GPS to locate/recover their device when it goes missing, remotely wipe personal data if the device is lost or stolen, send out personalized security notifications in emergency situations and to securely back-up and restore data on their device.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of Snap MyLife, Inc. among 2,212 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please send an email to [email protected]. Propensity score weighting by Harris Interactive was used to adjust for respondents' propensity to be online. For questions related to respondents' children, age 18 living at home, parents were asked to respond while thinking about their oldest applicable child.

More information about Snap Secure is available online at www.mysnapsecure.com. The Snap Secure app can be downloaded from the Android marketplace or BlackBerry App World.

About Snap MyLife

Snap MyLife, Inc. is a fast-growing developer of consumer cloud-service applications for mobile devices and other Internet-enabled consumer electronics. Its applications under the Snap™, Snap MyLife®, Snap Sync™, Snap Play™ and Snap Secure™ brands allow consumers to leverage cloud-services with simple, yet powerful applications for content sharing, messaging, editing, streaming, backup and synchronization, as well as device and content security across virtually all consumer electronics device categories. Snap MyLife is headquartered in Princeton, N.J., with offices globally, and is backed by Edison Ventures and Sycamore Ventures. For more information, visit www.snapmylifeinc.com.

Snap MyLife is a registered trademark and Snap, Snap Sync, Snap Play and Snap Secure are trademarks of Snap MyLife, Inc. All other trade names are the property of their respective owners.

CONTACTS:
Savannah Tikotsky / Henry Feintuch
Feintuch Communications
212.808.4903 / 212.808.4901
[email protected]

SOURCE Snap MyLife, Inc.