TORRINGTON, Conn., April 15, 2015 /PRNewswire/ -- Even in this age of texting, people still have a desire to receive certain words through correspondence more intimate than a message on a mobile device.
In fact, research conducted by a new personal letter writing service, Beautiful Letters, found that 64 percent of U.S. adults prefer to receive heartfelt messages on paper they can physically hold. Yet 58 percent haven't received a letter printed on stationery in more than a year.
The desire to help others find the right words for life's many occasions was born out of a sad event that occurred earlier this year: an unexpected death. It was writing her father's obituary and eulogy, as well as writing many notes to thank family and friends for their sympathy, that inspired a Connecticut-based writer and editor.
Initially launched as a personal project to channel grief during sleepless nights, she began investigating taking letter writing services to a wider audience when her job as Public Relations Director at an advertising agency was eliminated.
"It has been the worst three months of my life," says Melanie McMillan. "Losing my father and my coworkers was devastating, and I was determined to find the bright spot. I didn't have a large budget for full-scale market analysis to help discern if the idea of writing personal messages for others would fly. But I was able to work with a research firm to take a pulse of consumer attitudes. I've learned in life that if you wait until everything is perfect, a good idea may never get off the ground. The information gleaned from top-line research, and the way the sample was gathered, at least confirms an interest. And now I am taking a calculated risk."
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Printed on handmade paper and embellished with wax seals, the letters have an Old World appearance. But they're more than just thoughtfully written and beautiful to behold. They're also subtly scented with all-natural fragrance.
"Just like an elegantly-written letter printed on paper that is lovely to look at, scent, too, speaks to our emotions," says Ms. McMillan, who is also trained in artisan perfumery and formally studied in France.
"Smell is the most powerful of our senses," she adds. "Combining words with scents makes an unforgettable statement. Technology has not changed the fact that we yearn for genuine connections with others and a desire to authentically experience the world around us."
According to the research, 53 percent of adults believe that because we spend so much time in front of computer screens and on mobile devices, our senses—including smell—are not as sharp as they used to be.
Some occasions that call for just the right words are anniversaries, birthdays, Father's Day, Mother's Day, funerals, graduations, and weddings; a full list of events that warrant a beautiful letter can be found at www.beautiful-letters.com
Letters are $130, inclusive of tax and shipping.
SOURCE Beautiful Letters