Personalization Beyond Imagination: The Yogurt Culture Company Introduces the Fresh Yogurt Revolution to New York City

Jul 09, 2012, 07:00 ET from The Yogurt Culture Company

NEW YORK, July 9, 2012 /PRNewswire/ -- The Yogurt Culture Company, an innovative and inspiring new fresh food concept, opens Monday, July 9, 2012 in New York City.

Fresh yogurt has increased substantially in popularity – with per capita consumption nearly doubling in the United States in the past ten years – as Americans enjoy yogurt as part of a healthy, balanced lifestyle. But to a large extent, their enjoyment of yogurt has thus far been confined to in-home, pre-packaged consumption.

Declare your independence from fast food!

The Yogurt Culture Company believes you have a right to enjoy yogurt's virtues while on the run.  We're demonstrating our passion for yogurt by offering New Yorkers a fresh, nutritious all its delicious forms and with an entirely unique approach.  We serve all-natural, plain fresh yogurt, made JUST for The Yogurt Culture Company (and we offer frozen yogurt, too). Our yogurt is made frequently and in small batches to ensure maximum freshness and flavor, with all-natural milk from Hudson Valley and Pennsylvania farms.

Enjoy fully personalized fresh yogurt the way you want it, when you want it – tailored to your taste and individual nutrition preferences. Yogurt dishes make a terrific breakfast or lunch and are perfect for a mid-morning or mid-afternoon snack.  

The Yogurt Culture Company presents four plain base yogurts in traditional and Greek-styles, in both whole and skim milk.  Guests can have us prepare a classic yogurt cup, a yogurt parfait or a yogurt-based smoothie.  We offer 100% all-natural fruit purees to flavor the yogurt, and fresh fruit, natural granolas and nuts to finish the dish.  Any combination is possible and with so many options, you can fulfill all your yogurt desires! 

"This idea has been a dream for a while, now," said Eric O'Toole, President of The Yogurt Culture Company.  "We're very excited to open our doors because we think New Yorkers will be thrilled to have a truly fresh food option for their fast meals.  It's a fresh, handcrafted experience we think our guests really will respond to."

General Manager Asumoh Enyiema agrees. "There are many ways to enjoy the benefits of yogurt these days," he said. "Currently there aren't any fresh yogurt shops in New York City and we feel this is a void truly worth filling.  At The Yogurt Culture Company, we believe that if the yogurt is fresh, customized to each guest's preferences and supports a healthy planet, it will be the best experience imaginable and one that New Yorkers are going to be very excited about."

The shop also features frozen yogurt, fresh-pressed juices, cafes au lait, natural beverages and yogurt-based, fresh-baked pastries.  In the take-out cases, guests will find sandwiches made with yogurt cheeses and organic meats, and fresh salads made with creamy yogurt dressings.

Visit The Yogurt Culture Company as it brings the fresh yogurt revolution to busy New Yorkers.  It's located one half block south of Grand Central Station at 125 Park Avenue between 41st and 42nd streets. For more information, please visit the website at, follow us on Twitter at and like us on Facebook at

The Yogurt Culture Company. It's not just a shop – it's a (yogurt) lifestyle.

About The Yogurt Culture Company

The Yogurt Culture Company is inspiring a new way to enjoy fresh yogurt in a place dedicated to the principles of natural, healthful and wholesome living – all in a sustainable setting.  Made with fresh yogurt, fruit purees and other ingredients that are all natural, guests can customize their own fresh yogurt creations from elements that are crafted with thought, care and a true dedication to quality. The Yogurt Culture Company is an independent venture imagined by The Dannon Company.

SOURCE The Yogurt Culture Company