Personalized Gifts Market in the UK to Grow by USD 1.26 Billion from 2025-2029, Driven by Gift-Giving Culture and Seasonal Decor Demand, with AI Impact - Technavio

NEW YORK, Feb. 7, 2025 /PRNewswire/ -- Report on how AI is redefining market landscape - The Personalized gifts market in UK size is estimated to grow by USD 1.26 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  11%  during the forecast period. Advent of gift-giving culture and increasing demand for seasonal decorations is driving market growth, with a trend towards rise in demand for eco-friendly personalized gifts. However, growing competition from homemade and diy gifts  poses a challenge. Key market players include Contrado Imaging Ltd., Create Gift Love, Etsy Inc., Forever Bespoke, funkypigeon.com Ltd., Getting Personal Ltd., Gift Inspiration Ltd., Hallmark Card Inc., Henagon Ltd., Infinity Reliance Ltd., Moonpig.com Ltd., Name It Labels, Not Another Bill, Notonthehighstreet Enterprises Ltd., Papier Ltd., Photobox Ltd., Scribbler Ltd., Sixty Stores Ltd., The Present Finder, and Zazzle Inc..

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Market Driver

The Personalized Gifts market in the UK is thriving, driven by the rising smartphone usage and rapid digitization. Personalized gift companies are capitalizing on this trend by offering photo personalized gifts, such as custom mugs, calendars, and photo albums. Advancements in technology have made it easier for consumers to create and order personalized gifts online, with seamless printing services and design tools available on various online platforms. Individual preferences play a significant role in the market, with a large product variety catering to women, men, kids, and unisex items. Personalized jewelry, home decor, watches, and fashion accessories continue to be popular choices. The market also includes traditional retailers, specialty stores, and niche boutiques, offering tactile experiences and immediate gratification. The environmental impact of personalized gifts is a growing concern, with many companies focusing on eco-friendly materials and production methods. Contracts with independent artisans and smaller businesses are also on the rise, bringing innovative designs and personalized experiences to consumers. The market is expected to grow further, driven by consumer spending, urbanization, and disposable incomes. Experiential gifting and social media influencers are also influencing trends, with large online marketplaces and e-commerce infrastructure playing a crucial role in distribution channels. Overall, personalized gifts offer a versatile and timeless appeal, making them a popular choice for birthdays, weddings, corporate events, holidays, and other special occasions. 

The personalized gifts market in the UK is experiencing a notable trend towards eco-friendly options. With increasing environmental consciousness among consumers, there is a rising demand for sustainable personalized gifts. Companies are responding by producing more eco-friendly items, such as those made from recycled materials like glass and bamboo. For instance, BambuuBrush offers customized bamboo toothbrushes and straws, personalized with the recipient's name or message. This shift towards sustainability is a significant development in the personalized gifts sector. 

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 Market Challenges

• The Personalized Gifts market in the UK is experiencing significant growth due to rising smartphone usage and rapid digitization. Loved ones and friends are turning to personalized gift companies to create unique presents with photographs, engraving, embroidery, printing, etching, and embossing on various items like clothing, bags, engraved jewelry, bracelets, pendants, custom printed mugs, personalized stationery, and more. The versatility and timeless appeal of personalized gifts make them ideal for various occasions such as birthdays, weddings, corporate events, holidays, and photo personalized gifts. Advancements in technology and online platforms offer seamless printing services and design tools, enabling easy customization. Social media and digital photography have increased the sentimental value of photo gifts, evoking nostalgia and connection. However, challenges include environmental impact, online presence, contracts with suppliers, and the need for additional stores for tactile experiences and immediate gratification. Large product variety, convenience, and direct engagement through e-commerce infrastructure are driving consumer spending. The market caters to individual preferences for women, men, unisex, kids, and niche offerings, addressing emotional significance and attachment. The market includes traditional retailers, specialty stores, niche boutiques, and large online marketplaces, emphasizing craftsmanship, quality, exclusivity, and innovative designs. Smaller businesses and independent artisans also contribute to the market with personalized experiences and niche offerings.
• Individuals in the UK have the opportunity to create unique, cost-effective personalized gifts through do-it-yourself (DIY) projects. By utilizing their creativity and resources, they can personalize gifts to make them more appealing and impressive to recipients. Social media platforms, such as YouTube tutorials and Facebook DIY pages, offer a wealth of ideas for DIY personalized gifts. This trend can potentially impact sales of branded personalized gifts, as individuals save both the cost of purchasing gifts and the additional expenses for personalization.

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Segment Overview 

This personalized gifts market in UK report extensively covers market segmentation by  

• Distribution Channel
• Online
• Offline
• Product
• Non-photo Personalized Gifts
• Photo Personalized Gifts
• Geography
• Europe
• End-User
• Men
• Women
• Unisex
• Kids

1.1 Online-  The personalized gifts market in the UK is thriving, with the online segment experiencing significant growth. Notable players in this sector include Not on the High Street and Zazzle. Not on the High Street, a UK-based company, offers unique, customized gifts, such as wedding favors and baby shower presents, which are not found on the high street. Zazzle, another successful online business, allows customers to design their own products with personal messages or images. The trend towards personalized gifts is being fueled by social media platforms like Pinterest and Instagram, enabling consumers to discover and share unique gift ideas. Advanced printing technologies have also facilitated the production of high-quality, personalized items quickly and affordably, expanding the range of offerings and reaching a larger customer base. These factors are expected to boost the adoption of online distribution channels and fuel the growth of the UK's personalized gifts market.

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Research Analysis

The Personalized Gifts market in the UK is thriving as people look for unique ways to express their love and appreciation for their loved ones and friends. With the rising smartphone usage and rapid digitization, personalized gift companies are leveraging technology to offer customized gifts online. Photographs, engraving, embroidery, printing, etching, embossing, and other techniques are used to create personalized items such as clothing, bags, engraved jewelry, bracelets, pendants, custom printed mugs, and personalized stationery. The environmental impact of these gifts is a growing concern, with many companies offering eco-friendly options. Personalized gifts provide a tangible connection in an increasingly digital world, making them a popular choice for special occasions and everyday expressions of affection. Additional stores and contracts are being signed as the demand for personalized gifts continues to grow.

Market Research Overview

The Personalized Gifts market in the UK is thriving as people look for unique ways to express their love and connection with their loved ones and friends. With the rising smartphone usage and rapid digitization, personalized gift companies are leveraging advancements in technology to offer photo personalized gifts, custom printed mugs, personalized stationery, and more. These gifts, which include engraving, embroidery, printing, etching, embossing, clothing, bags, and jewelry, among others, offer a versatile and timeless appeal. Birthdays, weddings, corporate events, holidays, and other special occasions are popular occasions for personalized gifts. Advancements in technology have made it easier to create and order these gifts online, with seamless printing services and design tools available on various online platforms. Social media and digital photography have also played a significant role in the market's growth, allowing for easy sharing and customization of sentimental photo gifts. The market offers a large product variety, catering to individual preferences for women, men, kids, and unisex items. The emotional significance and attachment to personalized jewelry, home decor, watches, fashion, and other gifts make them a popular choice for consumers, particularly in urban areas where disposable incomes are higher. The market also includes traditional retailers, specialty stores, niche boutiques, and large online marketplaces, offering both online and offline distribution channels. The convenience of e-commerce infrastructure and easy customization services have made personalized gifts an increasingly popular choice for consumers seeking individuality and experiential gifting. Social media influencers and smaller businesses, including independent artisans, also contribute to the market's growth with innovative designs and personalized experiences. The market's inclusivity and gender neutral offerings cater to diverse consumer preferences and gender identities, making personalized gifts a must-have for any occasion.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Distribution Channel
• Online
• Offline
• Product
• Non-photo Personalized Gifts
• Photo Personalized Gifts
• Geography
• Europe
• End-User
• Men
• Women
• Unisex
• Kids

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio