Personalized Gifts Market Research Report by Technavio predicts USD 11.19 Bn growth | North America to have a significant share

• The report recognizes the following as the key players in the personalized gifts market: American Greetings Corp., Bed Bath and Beyond Inc., Card Factory Plc, Cimpress Plc, and Corning Inc. among others.
• The global personalized gifts market structure is concentrated in nature.
• North America to have a significant share in the personalized gifts market.
• Market observed 5.45% YOY growth in 2021.

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Key Segments

The personalized gifts market is segmented by product (non-photo personalized gifts and photo personalized gifts) and distribution channel (online and offline).

Based on the product, the non-photo personalized gifts will account for maximum sales in the market. Non-photo personalized gifts include personalized texts and other wishes. They are available in the form of wearables and accessories, decorations, kitchenware and tableware, sports equipment and toys, food and beverages, pet care, and bed and bath gifts. The growing demand is encouraging vendors to introduce innovative features to make personalized gifts more attractive to buyers. This is increasing the availability of a wide range of non-photo personal products, thereby driving the growth of the segment.

By distribution channel, the online segment will contribute significantly toward the growth of the global personalized gifts market. The rise in the number of e-commerce vendors and increasing global penetration of smartphones have been crucial in driving the growth of the segment.

Regional Growth Analysis

The global personalized gifts market is analyzed across five regions — North America, Europe, APAC, South America, and MEA.

North America is currently the dominating region, occupying 36% of the global market share. Gifting and Thanksgiving celebrations form an inherent part of North American culture. The high popularity of the gifting culture in the region is encouraging many vendors to provide additional promotional offers to help their customers buy personalized gifts at lower costs. Furthermore, some vendors in the region are leveraging technologically advanced solutions for gift personalization. For instance, American Greetings uses 3D imaging to personalize its online greeting cards. Many such factors are increasing the growth potential of the market in North America.

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Market Dynamics

The personalized gifts market is expected to witness substantial growth during the forecast period, primarily due to the continuous development of new products. To meet the growing unique requirements of customers, vendors are developing new variants of personalized gifts that can be gifted on various occasions. For instance, in May 2021, American Greetings Corp. announced a multi-year, multi-artist partnership with Roc Nation. Through this partnership, the company will develop digital and physical products with the authentic voices of legendary artists, as well as the Roc Nation brand. The availability of products is encouraging customers to spend more on personalized gifting items, which is driving the growth of the market.

The report also covers information on the upcoming trends and challenges that will influence the market growth. Explore additional information by Downloading a Sample Report.

Vendor Landscape

The personalized gifts market is fragmented due to the presence of several players and a few well-established players. The major market players are mainly focusing on developing innovative products for the customers. Some of the established vendors are acquiring smaller and regional players to help them expand their global reach. During the forecast period, the market will witness the entry of several new players, which will intensify the level of competition among the existing players.

Here are some of the products offered by key vendors:

American Greetings Corp.: The company offers a variety of greeting card bundles, greeting cards, stationery set of cards, boxed cards, and school valentine cards for occasions such as anniversaries, birthdays, congratulations, encouragement, friendship, get well, graduation, retirement, thank you, weddings and engagement.

Bed Bath and Beyond Inc.: The company offers personalized gifts such as wedding couple champagne flutes, personalized inspiring message navigator compass, My Photo Rubik's Cube, and more.

Card Factory Plc: The company offers personalized photo notebook, personalized love heart wine glass, personalized silver disc bracelet and more.

Along with the market data, Technavio offers customizations as per the specific needs of companies. The following customization options are available for the personalized gifts market report: 

 Regional Analysis 

•  Further breakdown of the market segmentation at requested regions. 

 Market Player Information 

• Detailed analysis and profiling of additional market players, vendor segmentation, and vendor offerings.
• Know the strategies adopted by vendors during the recovery phase.

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Table of Contents:

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• Non-photo personalized gifts - Market size and forecast 2020-2025
• Photo personalized gifts - Market size and forecast 2020-2025
• Market opportunity by Product

Market Segmentation by Distribution channel

• Market segments
• Comparison by Distribution channel
• Online - Market size and forecast 2020-2025
• Offline - Market size and forecast 2020-2025
• Market opportunity by Distribution channel

Customer landscape

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• North America - Market size and forecast 2020-2025
• Europe - Market size and forecast 2020-2025
• APAC - Market size and forecast 2020-2025
• South America - Market size and forecast 2020-2025
• MEA - Market size and forecast 2020-2025
• Key leading countries
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• American Greetings Corp.
• Bed Bath and Beyond Inc.
• Card Factory Plc
• Cimpress Plc
• Corning Inc.
• Enesco LLC
• Hallmark Licensing LLC
• Personal Creations
• Shutterfly Inc.
• UncommonGoods LLC

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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