Personna's Exclusive Beauty Partner, Spilo Worldwide, Launches New Logo and Creative Campaign

VERONA, Va., July 29, 2014 /PRNewswire/ -- Personna, a leading supplier of hair shaping blades for the beauty industry, has maintained a successful business relationship with Spilo Worldwide for nearly 50 years. Personna and Spilo have been recognized for providing the beauty industry with the highest quality grooming products for razor cutting and shaving. Personna branded hair shaping products are distributed exclusively by Spilo Worldwide.

Backing up the recent launch of a new, 25% Sharper Hair Shaper blade for the beauty market, Spilo also has a new look for their ad campaign, using fashion forward creative and a new color scheme. In addition, a newly revealed corporate logo harkens back to the company's founder, Mr. Charles G. Spilo. The new logo incorporates a carnation, the fresh flower Mr. Spilo wore in his lapel. This new logo utilizes new colors and typefaces that give the company a modern look, while incorporating a design element that connects to its legacy.

Today, Spilo Worldwide continues to drive innovation and new products, while valuing the original tenets the company was founded on. Marc Spilo, CEO of Spilo Worldwide, said "For almost five decades, Personna and Spilo Worldwide have partnered to produce and supply the professional beauty and barber industry with premiere quality blades for hair styling and barbering. I am proud that Personna and Spilo are poised to launch exceptional new products coupled with stand-out marketing programs to successfully drive future sales growth."

According to Bob Senesac, Director of Marketing for Personna, "As we provide new products, like our new Hair Shaper Blade to Spilo as part of our ongoing partnership, Spilo is driving a new level of awareness about our products. Their new campaign calls out the benefits of the new Hair Shaper Blade and speaks directly to professional stylists. Given their history and foundation as a stellar performer in the beauty industry, it is a very exciting time for all of us. We look forward to this successful alliance continuing."

Personna is one of the largest producers of professional, medical, and industrial blades with manufacturing facilities in North America. Personna is dedicated to creating blades and bladed products that satisfy the needs of professional, medical, and industrial customers. From the most basic to the most advanced product, our goal is to deliver quality, performance, and innovation.

Contact: Bob Senesac
Tel: 540-248-1683
Email: [email protected]
Website: http://beauty-barber.personnablades.com/
Personna: Verona, VA

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-20140728-NE78332-1.mp4 
Photo - http://photos.prnewswire.com/prnh/20140728/130626
Logo - http://photos.prnewswire.com/prnh/20120229/NE61405LOGO

SOURCE Personna