Pert Plus(R) Launches New Moisturizing 3 in 1 and Expands Pert Plus for Men Product Line

New Products Available in Stores Nationwide February 2010

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Feb 17, 2010, 12:00 ET

PHOENIX, Feb. 17 /PRNewswire/ -- Pert Plus® today announced the launch of two all new 3-in-1 products, one specially formulated to appeal to men, and one formulated to appeal to the whole family. The 3-in-1 multi-purpose shampoo plus conditioner plus body wash formulas are designed to clean and condition both hair and skin - all in one bottle.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100217/LA56071)

The new 3-in-1 shampoo plus conditioner plus body wash products feature clean, fresh fragrances and will be available in a Refreshing formula for men and a Moisturizing formula for all-family use. Pert Plus Moisturizing 3 in 1 contains Vitamins A & E and Aloe Vera to help moisturize the skin. Pert Plus for Men Refreshing 3 in 1 expands on the existing Pert Plus for Men line and is specially formulated to provide a cool, tingling sensation.

Both products are scheduled to be on store shelves starting February 2010. Pert Plus Moisturizing 3 in 1 comes in a 13.5 oz. bottle with a suggested retail price of $3.99 and a 25.4 oz. bottle with suggested retail of $5.99. Pert Plus for Men Refreshing 3 in 1 comes in a 12 oz bottle, also with a suggested retail price of $3.99.

Consumers look to Pert Plus to provide simple solutions that help streamline their daily routine. With today's increasingly faster pace of life, many are turning to solutions that multitask and increase efficiency now more than ever. Both of the Pert Plus 3-in-1 shampoo plus conditioner plus body wash formulas help you look and feel great in one fast, easy step.

Pert Plus "Threedom" Contest:

In conjunction with the launch of the newest products, Pert Plus will unveil a "Threedom" online video contest in April 2010. The contest encourages participants to upload three-second videos highlighting what they need "Threedom" from: perhaps a cluttered shower, a shower hog, or a chatty co-worker. During the contest, Pert Plus will be giving away weekly prizes for products that help simplify life such as a Blackberry, TiVo, PlayStation 3, etc. Each quarter the prizes will feature different categories, with the grand prize being chosen in December 2010 of a three-island trip to Hawaii for the most popular video.

About Pert Plus®

First introduced to the U.S. market in the 1980s, Pert Plus® is the original 2-in-1 shampoo plus conditioner brand that makes great-looking hair really easy to get. It's everything you need for clean and healthy hair. Additional information about Pert Plus is available at www.pertplus.com.

About Innovative Brands

Innovative Brands is a consumer products company focused on acquiring, repositioning, and growing consumer product brands with solid brand equity, positive cash flow and strong distribution. Innovative Brands currently manages and markets the Sure® antiperspirant and deodorant and Pert Plus® hair care brands in North America, Puerto Rico and the Caribbean. Additional information about Innovative Brands is available at www.innovativebrands.net.