SALT LAKE CITY, March 16, 2016 /PRNewswire/ -- New cycle-wear company Perzist, www.perzist.com, launched its inaugural products today: cycling apparel for big and tall men who want a looser feel with cycling jerseys.
Based on research, Salt Lake City-based Perzist created three sizes of cycling jerseys for tall men ranging from slender (size LT) to not so slender (size 2XLT). For heavier set men, Perzist developed four sizes: a size large for slender men who simply want a looser feel to size 3XL for a very heavy man.
"I am a big man who wears a size 2XL cycling jersey," said Scott Rockwood, Perzist founder and avid cycler. "Most cycling jerseys are cut to fit snuggly on a slender guy. That's not me. I am not slender, and I like giving my belly button room to breathe."
The market for larger cycling jerseys is being driven by an increasing belt size trend among American men and the growing popularity of recreational cycling, especially among an aging population.
"Even at that, we found very few companies cater to big and tall cyclists," Rockwood said.
Perzist's focus on style is inspired by Rockwood, who spent 40 years as a nationally recognized, award-winning graphic designer and art director before he created cycling apparel. Having recently retired as CEO of a Salt Lake City advertising agency, Rockwood has infused his passion for design and aesthetics into Perzist's cycling jerseys.
With a Mar. 16 grand opening, Perzist will offer eight short-sleeve jersey designs and free shipping from www.perzist.com. New long-sleeve jerseys are planned for fall 2016.
"Most big and tall jersey manufacturers only offer conservative, almost generic looking styles," he said. "Our focus is almost as much on distinctive styling as it is on our unique sizing."
Prices range from $86 to $89.
"'Generic' is simply not our style. Our cycling jerseys start with high-quality moisture management fabric, with dye sublimation printing to create our distinctive graphics," said Rockwood. "Our goal is to create graphics that fit comfortably into the cycling culture of bold colorful graphics."
Perzist creates loose-fit cycling jerseys tailored specifically for big men who are sporting a little extra girth in their mid-section and for tall men who find most jerseys to be too short in the body and sleeves.