Pet360 Launches Petoolah.com, the First Members-Only Sales Site for Dog Owners

PHILADELPHIA, Nov. 7, 2011 /PRNewswire/ -- Pet360, Inc. has launched Petoolah.com, the first ever members-only sales website in the pet space. Each week, the Petoolah team hand-selects the coolest, cutest and most interesting pet products, accessories and supplies and makes them available to members at prices exclusive to Petoolah.com. Members are also able to make donations to popular pet causes when they purchase items on Petoolah.

"Everyone knows that pet parents are a passionate group of people," states Pet360 Chief Executive Officer, Brock Weatherup. "We created an online experience with all the best elements of Gilt, Groupon, and RueLaLa focused entirely on our four-legged family members. As the tagline suggests, Petoolah.com is THE destination for 'Pet Things with Personality.'"

In less than 6 months, Pet360 has taken Petoolah.com from concept to reality with the help of 20nine, a brand innovation company located in Conshohocken, PA. At the start, the two companies conducted a series of live focus groups with pet owners to determine what pet parents would want from a members-only site, and to gauge their reactions to prototype websites created specifically for the focus groups. It was through these sessions that the team landed on the Petoolah brand.

"Our research confirmed that dog owners on the whole are a social group, so it was important for us to create a shopping experience that encourages sharing and rewards members for referring their friends," states Pet360 Chief Marketing Officer Rose Hamilton. "Social sharing will be critical to the success of Petoolah as we look to foster a community of pet parents who enjoy spoiling their loyal companions."

About Pet360

The Pet360 family of brands includes www.PetFoodDirect.com – the most complete pet food and supply retailer online, www.NationalPetPharmacy.com – a fully licensed, full-service pet pharmacy delivering pet meds, vitamins and comprehensive pet health and wellness products, and www.petMD.com – the world's leading online resource focused solely on the health and well-being of pets. The company is dedicated to providing pet parents the information, commerce and community they need to be able to spend more time loving their pets and less time worrying about their health.

Kelly Lange, Pet360
610-234-4114
[email protected]

SOURCE Pet360, Inc.