PHILADELPHIA, Jan. 23, 2015 /PRNewswire-USNewswire/ -- Pete Rose, baseball's all-time hits leader, is the new spokesperson for the topical muscle, joint and arthritis pain reliever Myoflex, Ducere Pharma has announced.
"Pete's a Hall of Famer in our eyes and we are excited to have him on board with Myoflex," said Ducere Pharma Chief Executive Officer Chris Dominello. "He is a legendary player who is known across all generations. The passion and intensity that Pete brought to the game of baseball has inspired many kids of his and future generations to give 110 percent no matter what they are doing. Pete played the game like no other and Myoflex is a pain reliever like no other."
Rose, also known during his playing days as "Charlie Hustle" because of the reckless abandon he played the game with, will make appearances, appear in advertising, and be available for media tours as part of his agreement with Myoflex (www.myoflex.com).
"I suffer from a number of aches and pains because of the way I played baseball," said Rose. "Since starting to use Myoflex, I can already feel a difference. Myoflex is a great product that helps soothe the aches and pains that go along with giving it your all no matter what you do. I am looking forward to working with the great people of Myoflex and Ducere Pharma."
Rose, who made popular the head-first slide, is baseball's all-time hits leader with 4,256 and holds a number of other records. When you combine his desire to win at all costs and his on-field success, this made him one of the most popular baseball players of his generation, if not history.
"When you look at what he meant for the game of baseball, his hustle, grit, and determination," added Dominello, "you can see why so many kids wanted to be like him and play like him, even as they got older and transitioned into weekend warriors."
Not only does Rose have three World Series rings, but his 3,562 games played, 14,053 at-bats and 5,929 times on base are all records that still stand today. He is the only player to have played at least 500 games at five different positions and his 1,972 wins as a player are the most for anyone in baseball history.
When aches and pains make it impossible for you to function, applying Myoflex to those sore spots will provide the pain relief you need. Learn more about Myoflex by visiting www.myoflex.com.
Ducere Pharma, which has a strong reputation in the branding of drugs for consumer care and pain relief, recently acquired a portfolio of over-the-counter trademarks from Novartis (NYSE;NVS) including Bufferin, Doan's, Comtrex, Nupercainal, Myoflex, and Cruex. Ducere brands are trusted by consumers, valued by retailers, and recommended by pharmacists. To learn more, please visit the company's website at www.ducerepharma.com.