Peter Andre Introduces the all new GalaBingo.com with "Win Win Bingo"

LONDON, September 5, 2012 /PRNewswire/ --

It's time to try online bingo as the UK's largest bingo operator has games you just can't lose.

Reality-TV star and pop-singer Peter Andre is fronting a new TV campaign for GalaBingo.com's launch promotion, "Win Win Bingo".

After a multi-million pound makeover of the website, Gala Interactive, the Gibraltar-based  division of the Gala Coral Group responsible for GalaBingo.com and GalaCasino.com, opted for a celebrity-led TV campaign featuring a "if you lose, you get your money back" promotion that will appeal to new players as well as the million-plus members already signed up on the site.

The choice of Peter Andre as the front man for the new launch and TV promotion was not without controversy: no other UK bingo operation has used a male celebrity to lead their TV promotions. But after surveys to over 60,000 players and consultation on the players' top celebrity choices "social footprint," Mr Andre was the clear choice.

"Coming out with a new site and an exciting new promotion, we really need to cut through the noise to get our message out," Alex Czajkowski, Marketing Director for Gala Interactive said.  "Bringing in one of Britain's favourite celebrities to represent Britain's largest bingo brand and pushing that message over TV, 'social media' and through our bingo clubs creates a campaign that is greater than the sum of its parts."

The new GalaBingo.com website has been well-received by players.  Player s like jackpots and GalaBingo.com has more than any other online bingo site in the UK, such as the exclusive "Chest of Plenty" jackpot, now worth over £1 million pounds, and over 600 other jackpots paid every day.

Players also always like bonuses, and new players get a £30 Welcome Bonus when you spend £10 on bingo, as well as five days of free bingo following sign-up.  And players receive Buzz points as they play, that they can also turn into more play time.

"More jackpots, more games, more bingo rooms, more bonuses and a chance to meet Peter at our launch party in September," Czajkowski said.  "This is what you would expect from the UK's largest bingo operator. We're happy and proud to deliver on that."

Notes to Editor

GalaBingo.com

GalaBingo.com was recently relaunched by Gala Interactive (Gibraltar), a new division of the Gala Coral Group, the UK's largest bingo operator and third largest gaming firm. GalaBingo.com offers bingo, chat and other fun games, including million-pound jackpots, 24 hours a day, seven days a week.

Gala Bingo

Gala Bingo, the UK's largest Bingo Operator, runs over 140 clubs from Peterhead to Plymouth. Every one of the 4,500 staff are focused on going further than anyone else to guarantee that over one million customers a year experience the best buzz in Bingo. Gala Bingo are totally committed to increasing the number of Bingo fans in the UK, who can regularly enjoy the great value bingo, state-of-the-art fruit machines, and fantastic food and drink on offer in Gala Bingo clubs, every day.

For further information please contact Sarah Mercer at Gala Bingo press office +44(0)7803-956593 [email protected]

SOURCE Gala Bingo