BOCA RATON, Fla., May 30, 2013 /PRNewswire/ -- Hair industry icon Peter Coppola is proud to reveal the latest advancement in the hair smoothing category, Keratin Concept, at this year's Premiere International event June 1-3, 2013. At Premiere Orlando, Peter Coppola will be showcasing his new hair rejuvenation collection and will be giving away a brand new Fiat 500 Pop, a gorgeous Italian car not yet available to purchase in the US, to celebrate the launch!
Following decades of expertise in hair smoothing, Peter Coppola has once again created a system that will transform the way people treat their tresses and the secret is in his ground-breaking, proprietary formula. A combination of Keratin protein and Ceramides has been skillfully developed to boost body, reverse signs of damage, and promote overall hair strength with revolutionary anti-aging properties.
"The smoothing category needed an update," explains Coppola. "My Keratin Concept collection was developed with the most advanced technology to actually turn back the clock on lackluster hair for a result that is smooth, healthy and full of life."
Peter Coppola's Keratin Concept philosophy is centered on a life-changing in salon smoothing treatment. Unlike any other in-salon treatment on the market, Peter Coppola Keratin Concept Keratin and Ceramide Formaldehyde-Free Aldehyde-Free Treatment doesn't just smooth hair, it safely volumizes and restores it's youthful look and texture without harmful formaldehyde or aldehydes for a minimum of three months.
To support the incredible in-salon service, Coppola created two complete collections of salon-quality at-home products to answer every hair care need. His Legacy Collection cares for all hair types with advanced formulas to smooth, protect and revive. His Blondest Collection features color perfecting Azulene to brighten and debrass color treated blonde, silver or highlighted hair.
Peter Coppola Keratin Concept stands alone in a market so saturated with treatments that overpromise and under deliver. With his beauty business savvy and unmatched talent in the hair care market, Peter Coppola is primed to dominate and evolve the category and is sure to be a favorite of consumers and stylists alike.
For more information on Peter Coppola Keratin Concept, to request an interview with Peter Coppola, or to learn more about how to enter to win the Fiat 500 Pop, please contact Heather Braasch or Ali Leventhal at Behrman Communications (212) 986-7000 [email protected] / [email protected]
SOURCE Peter Coppola Beauty LLC