NEW YORK, Oct. 27 /PRNewswire/ -- Peter J. Laitmon, a veteran sales and marketing executive who reintroduced the classic Vespa motor scooter to North America, has been named CEO of Oxygen World, Inc., manufacturer of the first zero-emissions, 100 percent electric scooter, it was announced today.
Mr. Laitmon, with over 35 years of experience in innovative sales and marketing, reintroduced the Vespa scooter in 2000, returning it to its place as an icon of style and function in the United States, as it has been in Italy for more than 50 years.
Oxygen, which rivals the Vespa in style and power but produces zero emissions from its proprietary Direct Drive Propulsion System, has been successfully employed by the Swiss Postal Service, which runs 1,000 of Oxygen's cargo model, the first scooter specifically designed for delivery.
"Oxygen is the perfect fleet vehicle for small package delivery," said Mr. Laitmon. "Its quiet efficiency leaves no environmental footprint. In addition to presenting for use by fleets, the CargoScooter is equally at home on college campuses for security, administration, and maintenance. In addition to being economical to run, it is quite impressive in regard to function and versatility."
Mr. Laitmon will shortly begin setting up a national dealer network for North America, including the Caribbean as well.
ABOUT PETER LAITMON:
Mr. Laitmon, president of Laitmon, Inc., is an accomplished marketing and sales visionary with more than 30 years of experience in U.S. and international markets. He has in-depth experience successfully launching new products and line extensions, plus re-launching existing brands.
After graduating from Hofstra University with a B.S. in Marketing, Mr. Laitmon worked for several leading ad agencies and packaged goods companies, including Grey, J. Walter Thompson, and Bristol-Myers. Before he was 30, he formed a partnership to develop the initial franchise program for "Sbarro -- The Italian Eatery." The Sbarro logo he designed is still used around the world today.
Mr. Laitmon's advertising and packaged goods experience was to prove invaluable, first when he diversified into corporate barter, and later when he became President and CEO of the Revco Drug Stores' closeout division. It was this phase of his career that cemented his knowledge and flair for distribution and channel marketing.
Since forming Laitmon, Inc in 1990, Peter has worked closely with domestic firms and European and Asian based global companies to expand their distribution throughout North America. www.laitmon.com
Oxygen, based in Padua, Italy, defines its mission as the developing, manufacturing, sales and distribution of environmentally friendly, technologically advanced, pure electric powered lightweight vehicles. Oxygen started in 2000 with the Lepton. Four years later, under new management, the focus was shifted to fleet management, and in 2006 the company changed its battery system from nickel zinc to lithium ion and built the all-electric CargoScooter for the postal delivery market.
In 2007, Oxygen delivered 50 CargoScooters to the Belgium Post Office. One year later, Swiss Post put 250 on the road and that number grew to 1,000 in 2009. The CargoScooter continues to be tested by postal agencies throughout Europe and the UK. www.oxygenworld.it
SOURCE Oxygen World, Inc.