SAN FRANCISCO, Jan. 14 /PRNewswire/ -- BuzzLogic, a digital media company with a data-driven ad platform built to optimize advertising across influential peer media, today announced Peter O'Sullivan, a key contributor to Google's early success, as BuzzLogic's Vice President of Sales. In his role Peter will lead BuzzLogic's national sales organization, helping accelerate and scale the delivery of BuzzLogic's conversational media advertising solutions to market.
"The social space is very reminiscent of search in its early days – filled with emerging models, innovation and promise. BuzzLogic is well-positioned to capitalize on this opportunity as consumers flock to social platforms, fragmentation grows and the advertiser's need to target the right audience is paramount," said Peter O'Sullivan. "By transforming the blogosphere from a volatile unknown to a powerful, well-lit place, BuzzLogic makes it possible for brands to reach audiences who are truly ready to engage. As consumer time on blogs increases at the expense of traditional media sites and portals, I'm excited about our opportunity to capture the ad dollars that follow."
O'Sullivan brings more than 15 years of sales management experience with leading technology companies in the Silicon Valley, including Google, Geocities and Ziff-Davis. While at Google, O'Sullivan grew the Western ad team from four sales people to 53, and grew revenue from $19 million to $250 million.
"Peter's track record speaks for itself – he has incredible experience leading teams and driving revenue for some of the biggest technology and media companies in the world," said Rob Crumpler, CEO, BuzzLogic. "As we face cautious optimism in the ad market, the addition of Peter will help us scale faster, enabling an increasing number of brands to better engage the more than 100 million consumers relying on blogs for opinions and insight."
BuzzLogic's ad targeting platform increases display, rich media and video advertising ROI for brands by identifying the quality blogs and other peer sites responsible for shaping consumer perception and buying behavior. The platform layers in third-party audience measurement and intent data to create a perfect storm of ready-to-buy shoppers seeking product guidance from trusted sources. BuzzLogic also enables top media companies to benefit from its platform by gaining access to relevant, conversationally-targeted campaigns and new revenue.
With 68 million unique users, BuzzLogic reaches 66 percent of the blogosphere's total readership according to comScore, providing advertisers access to millions of enthusiasts passionate about everything from gaming and gadgets to parenthood and politics.
Founded in 2005, BuzzLogic is a leading conversational media company whose mission is to help brands more effectively reach their audiences through the power of peer-to-peer discussions. BuzzLogic's solutions are fueled by proprietary technology designed to surface and organize the trusted peer media responsible for guiding purchase decisions. The company offers marketing and media opportunities designed to engage audiences at this unique phase of the purchase cycle.
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