petMD.com Celebrates National Pet Health Insurance Month with the Launch of its Pet Insurance Center

MIAMI, Sept. 21, 2011 /PRNewswire/ -- Americans are estimated to spend more than 14 billion dollars in veterinary care in 2011, yet fewer than 3%(1) of the near 73 million pet owners nationwide(2) have invested in pet insurance to help alleviate costs. The major factor being the lack of information made available to pet parents. petMD.com, the leading online resource for pet health information, has responded to the consumer need for more information with the launch of its Pet Insurance Center.

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"September is widely recognized by the veterinary community as National Pet Health Insurance Month, however, a majority of pet owners still struggle to understand the benefits of pet insurance," states Nicolas Chereque, founder of petMD.com. "The petMD Pet Insurance Center was created to help pet parents easily learn what pet insurance is, how it works, and whether or not it's right for them."

petMD's Pet Insurance Center features a vast library of articles as well as the Healthy Assurance blog, which provide unbiased, reliable, helpful, and timely information from experts in the field. A Glossary of Terms exists to help pet parents understand unfamiliar insurance jargon, and the FAQs provide answers to many commonly asked questions. For pet parents looking to take the next step and purchase a policy, the Pet Insurance Center also provides information about various pet insurance companies and enables owners to request quotes from one or more providers.  

A recent survey conducted by Veterinary Pet Insurance revealed that 70% of pet owners say they would be willing to spend "anything" to save their pet(3). In practice, however, that decision can become much more difficult to make. With petMD's Pet Insurance Center, pet owners now have the information they need to prepare accordingly. For more information about pet health insurance and the various plans available to pet owners, visit petMD's Pet Insurance Center.

About petMD

petMD is a leading online resource focused solely on the health and well-being of pets. The site maintains the world's largest pet health library, written and approved by a network of trusted veterinarians. petMD was founded to inspire pet owners to provide an ever-increasing quality of life for their pets and to connect pet owners with pet experts and other animal lovers. petMD is a subsidiary of the Pet360 family of brands, which also includes PetFoodDirect.com – the most complete pet food and supply retailer online, and NationalPetPharmacy.com– a fully certified, full-service pet pharmacy delivering pet meds, vitamins and comprehensive pet health and wellness products.

(1)  "AAHA Pet Insurance Buyer's Guide," http://trends.aahanet.org/images/CustomContent/PetInsuranceBuyersGuide.pdf, pg. 38.

(2)  "2011-2012 APPA National Pet Owner's Survey," http://www.americanpetproducts.org/press_industrytrends.asp.

(3)  "Veterinary Pet Insurance Survey," http://www.prnewswire.com/news-releases/most-pet-owners-will-spend-anything-to-save-pets-life-survey-says-55932847.html.

Kelly Lange
610-234-4114
[email protected]

SOURCE petMD.com