BURBANK, Calif., April 30, 2013 /PRNewswire/ -- PETROL has been named as NAMCO BANDAI Games America Inc.'s Media Agency of Record to deliver media strategy, planning, and buying services.
"PETROL's extensive expertise and broad list of cross-functional media services made them a natural fit to become NAMCO BANDAI Games America's media agency of record," said Carlson Choi, Vice President of Marketing & Digital Sales, at NAMCO BANDAI Games America Inc. "We look forward to working with our partners at PETROL to increase the reach and awareness for all of our marketing campaigns."
"Our approach to advertising evolves with the shift in our digital and media landscape. Our partnership with NAMCO BANDAI Games America Inc. makes us brand leaders in this fast paced environment where everything is about to change," said Alan Hunter, President and Chief Creative Officer, PETROL.
PETROL will deliver on all media categories, including but not limited to: TV, Digital, Mobile, and Print; PETROL will provide the media strategy and planning, media buying, media tracking and reporting, and media research.
PETROL and NAMCO BANDAI Games America Inc. have worked closely together on a wide variety of successful media initiatives in recent years; PETROL is thrilled to now serve as their Media Agency of Record. Ben Granados, the agency's EVP/Chief Strategic Officer, noted, "We specialize in gaming media and have positioned ourselves to partner with a proven brand in NAMCO BANDAI Games America; we're extremely excited to be working with such great partners in our space."
PETROL is a full-service advertising agency based in Burbank, California. With dedicated departments for not only media planning and buying, but for print services, motion graphics, AV, social media, as well as interactive/digital, PETROL is constantly developing fully integrated global marketing campaigns for major brands across genres.
About NAMCO BANDAI Games America Inc.
NAMCO BANDAI Games America Inc., part of NAMCO BANDAI Holdings Inc., is a leading global publisher and developer of interactive content — including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry's top video game franchises, including PAC-MAN®, TEKKEN®, SOULCALIBUR®, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA®, RIDGE RACER® and ACE COMBAT®. More information about the company and its products can be found at www.namcobandaigames.com or www.facebook.com/namco