Petunia Pickle Bottom and MOBY® Welcome Yann Boulbain as CEO
Barbaras Development, Inc. appoints industry veteran as CEO to Petunia Pickle Bottom and MOBY®.
NEWBURY PARK, Calif., March 30, 2017 /PRNewswire/ -- Barbaras Development, Inc., parent company to Petunia Pickle Bottom and MOBY, is pleased to announce that Yann Boulbain has been named CEO for both companies. As CEO, Boulbain will direct growth and operations at Petunia Pickle Bottom and MOBY by re-invigorating the brands with product development, increased international and domestic distribution, and other key initiatives.
Yann Boulbain has enjoyed over 20 years as an executive in global sales, marketing and product licensing for multi-million dollar consumer packaged goods (CPG) companies like Guess, Affliction, and Skechers. Most recently, he was the Senior Vice President for Global Sales at ERGOBABY, tripling sales for the company through re-positioning, rebranding, new product extensions, restructuring processes and policies, and rebuilding its distribution networks. Boulbain intends to continue his successful track record in the CPG industry as CEO of Petunia Pickle Bottom and MOBY.
"Yann Boulbain has an impressive resume of accomplishments," says Bruce Rothwell, Chief Executive Officer of Barbaras Development, Inc. "He has a wealth of experience in domestic and international expansion, and a strong reputation for developing products, people and companies. With his strategic initiatives, he played a pivotal role in ERGOBABY's growth from both a consumer and profit standpoint. Yann will be a valuable asset to our company, as we bring together two notable brands in the juvenile industry, and guide them to new heights."
Early pioneers in the marketplace with innovative diaper bags and baby carriers, respectively, both Petunia Pickle Bottom and MOBY are still leaders in their category, poised to benefit greatly from joining forces and restructuring their talents under the helm of Boulbain. Though the brands will remain separate, earlier this year, they did release a well-received collaboration that brought Petunia Pickle Bottom's trademark prints to MOBY's renowned baby carriers. Tactically utilizing the strengths of each brand is expected to revitalize and drive sustainable advancements, especially when coupled with the proven prowess of Yann Boulbain.
"I am honored to join Barbaras Development, Inc. as the appointed CEO of Petunia Pickle Bottom and MOBY," says Boulbain. "These brands are hallmarks in the industry, with innovation as part of their company tenets. It is my vision to reinvigorate their growth through strategic initiatives that will confirm both entities as leaders on a global scale. With new systems and product agencies, we'll re-establish Petunia Pickle Bottom as the pinnacle diaper bag brand, and expand MOBY's reach to international markets. I look forward to working with the teams and expect that we'll achieve great things together."
To the benefit of Barbaras Development, Inc., Petunia Pickle Bottom, and MOBY, Yann Boulbain will take the reins of his new CEO position immediately. For more information about the transition and opportunities ahead, please email [email protected].
About Petunia Pickle Bottom
Petunia Pickle Bottom was founded in 2000 by designer DeNai Jones, who created the Boxy Backpack, the industry's first fashion-oriented diaper bag. Offering both style and function, the Boxy Backpack was an instant hit, carried and revered by celebrities and trendsetting mothers all over the world. The Petunia Pickle Bottom offering has expanded over the years, offering many silhouettes and complementary accessories fueled by the desire to bring style and sophistication to the world of modern parenting. Products are outfitted in Petunia Pickle Bottom's custom-designed bold graphic prints and unique fabrics, which have become the signature of their collections, season after season. For more information, visit petunia.com.
About MOBY®
MOBY® Wrap was started in 2003 by parents looking for the perfect baby carrier. After extensive research and testing, they designed a variation on a time-tested European carrier, which distributes the weight evenly on the wearer's shoulders and hips, and aligns baby's center of gravity as close to the wearer's body as possible. MOBY (Mother & Baby) has focused on sharing the benefits of babywearing worldwide, creating products that support this movement and address the different needs and preferences of the ever-evolving modern parent. For more information, visit mobywrap.com.
About Barbaras Development, Inc.
With roots in raw material distribution in the US, which services the industrial sewing industry, Barbaras Development, Inc., has been successfully creating high quality products and building companies since 1991. The company, which also operates under the name Directex, has a varied portfolio, including a thriving business providing contract manufacturing for prominent brands in the Baby/Juvenile, Sporting Goods, Orthopedic Soft and Hard Goods, Jewelry, and Camping Industries. For more information about Barbaras Development, Inc., visit directex.net.
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SOURCE Barbaras Development, Inc.
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