P&F to Leverage SRS TruSurround HD Within Its Philips 4000, 5000 & 7000 Series HDTVs

A brilliant picture and high quality sound packed in a sleek design

Jan 08, 2010, 08:00 ET from SRS Labs, Inc.

LAS VEGAS, Jan. 8 /PRNewswire-FirstCall/ -- Combining the best picture and sound, P&F introduced the new 4000, 5000 and 7000 Eco FlatTV(TM) series today at the 2010 Consumer Electronics Show (CES). To ensure what consumers hear is as brilliant as what they see, P&F has partnered with SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, to incorporate SRS TruSurround HD((TM)), which produces a remarkable surround sound experience over built-in TV stereo speakers within various models of its Philips(®)-branded 4000, 5000 and 7000 series FlatTVs.

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"Often manufacturers focus on the picture and not the sound quality, which is a disadvantage for consumers," said Todd Richardson, senior vice president of sales and marketing for P&F, the exclusive manufacturer and distributor for Philips televisions and home theater in the U.S. "SRS TruSurround HD allows us to blend the stunning picture quality of our HDTV lineup with the natural, high-quality SRS audio, and reward our customers with a complete multimedia experience. We are excited about working with SRS Labs and look forward to integrating their innovative sound solutions in even more Philips products in the future."

As a robust multichannel audio solution, SRS TruSurround HD provides Philips FlatTV owners with a remarkably enhanced listening experience by processing up to 6.1 audio channels for playback over the TV's built-in speakers. SRS' proprietary post-processing algorithms make it possible to optimize the audio playback, delivering deep, rich bass response, crystal clear dialog for better intelligibility of vocals, and definition control for maximum high-frequency clarity. When receiving multichannel content, TruSurround HD virtualizes the channels, creating "phantom" speakers that appear to extend all around the listener, producing an amazingly realistic and immersive surround sound experience. Meanwhile, mono or stereo content is seamlessly converted into an expansive three-dimensional sound field.

"SRS is thrilled to now have the opportunity to work with a dynamic, technology-oriented company like P&F, which has recognized that, more than ever before, users desire an uncompromised and immersive audio experience while watching TV," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. " SRS TruSurround HD-equipped Philips-branded HDTVs will provide a uniquely powerful premium multimedia experience, while eliminating the hassles associated with wiring and setup of external speakers."

Reaffirming SRS' position as the de facto standard for FPTV audio, starting in Q2 2010, an assortment of SRS-equipped Philips 5000 & 7000 series HDTVs will be available for purchase at consumer electronic retail locations across North America, including Walmart, Best Buy and Target.

About P&F

P&F is a subsidiary of the Funai Electric Co., LTD, Inc. and is the exclusive licensee for Philips consumer televisions and home theater in North America. Funai Electric Co., Ltd., established in 1961, is headquartered in Osaka, Japan and is listed in the Tokyo Securities Exchange First Section (6839). In addition to the consumer electronic product brands sold by FUNAI Corporation and the products sold by other FUNAI sales and marketing companies in Asia, Europe, and South America, Funai Electric Company, Ltd. is a major original equipment manufacturer (OEM) supplier for appliance, consumer electronics, computer, and computer peripheral companies on a global basis. For more information on the Funai group, please visit www.funaiworld.com.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement; surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.


    For further information, please contact:
    Lindsay Woods                             SRS Labs, Inc. Contact:
    Redmedia                                  Michael Bingham, PR Manager
    678-592-3844                              949-442-5582
    lwoods@redmedia.biz                       michaelb@srslabs.com

SOURCE SRS Labs, Inc.



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