Pfizer Offers First 500,000 Consumers Free Advil® to Launch Medicine Cabinet Cleanout Campaign

MADISON, N.J., Oct. 4 /PRNewswire-FirstCall/ -- Pfizer Consumer Healthcare, maker of Advil® pain-relief products, announced today the launch of a consumer campaign encouraging Americans to clean out their medicine cabinets and properly dispose of unwanted, expired and recalled products.  A recent poll shows that nearly half of Americans do not always look at the expiration date on over-the-counter medications before taking them.(1)

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To help consumers replenish their medicine cabinets with a trusted and effective over-the-counter pain reliever, Pfizer (NYSE: PFE) is providing a coupon for a free bottle of Advil® to the first 500,000 eligible people who register. Consumers can register for a coupon for a free bottle by visiting www.MedicineCabinetSafety.com.  Pfizer is also partnering with Suzy Cohen, RPh, author of "The 24-Hour Pharmacist" to offer essential tips on medicine cabinet safety.

"This campaign encourages people to take a few simple steps to help ensure the safety of everyone in their household.  We all need to de-clutter and clean out our medicine cabinets," says Dr. Cohen.  Below are five important medicine cabinet safety tips:

1. Clean out regularly: Make sure you schedule a medicine cabinet cleanout every six months.
2. Check expiration dates: Check the expiration dates of all of the products in your medicine cabinet.  Don't forget about makeup and sunscreen – they can expire, too!
3. Check for recalled products: Check the FDA website by visiting www.fda.gov or call the FDA at 888-463-6332 to learn about recalled products and find out if you have any in your medicine cabinet.
4. Store properly: Keep products in your medicine cabinet stored in a secure area with controlled room temperature and out of the reach of children.
5. Dispose properly: When disposing of unwanted, expired or recalled products in your medicine cabinet, take precautions to ensure that you protect children, pets and the environment from potentially negative effects.  Do not pour any medicines down a sink, toilet or storm drain.  For more information on how to properly dispose of medications, ask your pharmacist or go to www.fda.gov and search for "disposal".

To learn more about medicine cabinet safety and to register for one of the 500,000 free bottles of Advil®, visit www.MedicineCabinetSafety.com.

About Advil®

Advil is the leading over-the-counter ibuprofen pain reliever and is one of the top five selling over-the-counter brands in the United States.  Advil provides relief from multiple aches and pains -- including headaches, backaches, muscle aches and minor arthritis pains.  The Advil line of products also includes Children's Advil®, Advil® PM, Advil® Cold & Sinus, Advil® Allergy Sinus, and Advil® Congestion Relief.  

Pfizer Inc.: Working together for a healthier world™

At Pfizer, we apply science and our global resources to improve health and well-being at every stage of life. We strive to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. Our diversified global health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as the world's leading biopharmaceutical company, we also collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us. To learn more about our commitments, please visit us at www.pfizer.com.

(1)  Opinion Research Inc., conducted a national telephone survey of 1,000 adults, age 18 or older living in the continental United States. The survey was conducted during the period September 24-27, 2010.  

SOURCE Pfizer Inc.